# Reading-Material Seating The Functional HOI Magazine Chair by Jules & Jeremy By Marissa Liu | Published 2009-11-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hoi-magazine-chair References: [homeqn](http://www.homeqn.com/entry/a-chair-exclusively-for-your-magazines/) & [julesandjeremy](http://www.julesandjeremy.com/Design_furniture.html) The HOI Magazine Chair designed by Jules & Jeremy is a chair for readers. Actually, this [comfortable armchair](https://www.trendhunter.com/trends/perron-pillo-lounge-chair) would be perfect for a doctor’s or dentist’s office. This waiting-room-ready chair has plenty of room to [store books and magazines](https://www.trendhunter.com/trends/skola) and with the [expansive armrests](https://www.trendhunter.com/trends/sitter-chair) it almost banishes any need for a side table or bookshelf. Jules & Jeremy designed the HOI Magazine Chair for an advertising campaign. It is made of MDF and sky and finished with a mat, white laquer. The shelves the house the reading materials are made of hardened glass. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 35% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Multi-functional Furniture:** The HOI Magazine Chair demonstrates the trend of furniture serving multiple purposes, such as storage and seating. - **Ergonomic Design:** The HOI Magazine Chair exemplifies the trend of ergonomic design in furniture, providing comfort for extended periods of reading. - **Space-saving Solutions:** The HOI Magazine Chair showcases the trend of space-saving solutions, eliminating the need for additional side tables or bookshelves. ### Who This Affects Most - **Furniture Manufacturing:** The HOI Magazine Chair presents disruptive innovation opportunities in the furniture manufacturing industry, encouraging the development of multi-functional and space-saving designs. - **Healthcare:** The HOI Magazine Chair offers disruptive innovation opportunities in the healthcare industry, providing comfortable seating for waiting rooms with built-in storage for reading materials. - **Home Improvement:** The HOI Magazine Chair opens up disruptive innovation opportunities in the home improvement industry, creating versatile and ergonomic furniture options that enhance the functionality of living spaces. ## Related on Trend Hunter - [Posh Pet-Friendly Chair Designs](https://www.trendhunter.com/trends/arch-chair-design.md) - [Chic Single-Piece Plywood Chairs](https://www.trendhunter.com/trends/void-lounge-chair.md) - [Tranquil Reading Seating](https://www.trendhunter.com/trends/chapters-furniture.md) - [Storage-Attached Chair Designs](https://www.trendhunter.com/trends/grid-chair.md) - [Hollow Multipurpose Armchairs](https://www.trendhunter.com/trends/tailor-armchair.md) - [Architectural Library Furniture](https://www.trendhunter.com/trends/reading-nooks.md) - [Relaxed Anti-Distraction Seats](https://www.trendhunter.com/trends/fortune-chair.md) - [Cozy Storage-Focused Furniture](https://www.trendhunter.com/trends/the-pocket-chair.md) - [Layered Material Chairs](https://www.trendhunter.com/trends/kartela.md)