# Cultured Crispy Snack Campaigns HogWine Potato Chips Ads Market Mannered Munching By Amelia Roblin | Published 2010-12-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hogwine-potato-chips-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/hogwine_potato_chips_couch_cushion) & [wearesick](http://www.wearesick.com/) Thinly sliced salty stacks are seldom considered to be refined food choices, yet these HogWine [Potato Chips](https://www.trendhunter.com/trends/sprouts-avocado-oil-potato-chips) ads rebrand the edibles as nibbles of dapper appetites. Designed by the Sick Los Angeles advertising agency, these HogWine Potato Chips ads make me feel less guilty about my [junk food](https://www.trendhunter.com/trends/cravings-im-crushin-it) popping pleasures. If the makers of these snacks put as much care into production as it did this campaign, count me in for some of this Southern money savory experience. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Rebranded Snack Advertising:** Opportunity for companies to rebrand unhealthy snacks as sophisticated and refined choices. - **Guilt-free Junk Food:** Demand for snacks that make consumers feel less guilty about indulging in unhealthy cravings. - **Creative Food Campaigns:** Growing trend of innovative and attention-grabbing advertising campaigns for food products. ### Industries Being Reshaped - **Food Advertising:** Potential for advertising agencies to create disruptive campaigns that reimagine traditional food products. - **Snack Food:** Opportunity for snack food manufacturers to reposition their products as more sophisticated and desirable to a broader market. - **Marketing and Branding:** Growing demand for creative marketing strategies that reshape consumer perceptions of familiar food products. ## Related on Trend Hunter - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Nostalgic Seasonal Snack Campaigns](https://www.trendhunter.com/trends/tyrrells-campaign.md) - [Crispy Plant-Based Chips](https://www.trendhunter.com/trends/snacklins-range-of-crisps.md) - [Wine-Paired Snack Chips](https://www.trendhunter.com/trends/made-for-drink-and-brancott-estate.md) - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [Lifestyle-Conscious Snack Chips](https://www.trendhunter.com/trends/proper-crisps.md) - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md) - [Artisanal Hand-Cooked Crisps](https://www.trendhunter.com/trends/salty-dogs.md)