# Wizard School Apparel (UPDATE) Hogwarts 2.0 by Black Milk Lets You Live Out Your Potter Fantasies By Vasiliki Marapas | Published 2014-04-11 | Updated 2014-04-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hogwarts-20 References: [blackmilkclothing](http://blackmilkclothing.com/collections/hogwarts-2) & [settostunning](http://settostunning.com/2014/03/26/black-milk-clothing-presents-hogwarts-2-0/) Given the success of its Hogwarts line, Black Milk Clothing has introduced a follow up titled 'Hogwarts 2.0.' While the original line was mostly made up of jersey dresses and shiny leggings, the updated collection is a little edgier, featuring bomber jackets, reversible skater dresses and crop-tops. If you didn't think the wizarding world could be sexy, you only have to look at pieces such as the Sirius Black dress to reconsider. A polyester and elastane blend, this slinky tank dress boasts a high hemline, low back and swooping neckline. The curve-hugging number features Black's gruesome mug shot on both the front and back. Other pieces include the Marauders Map and Daily Prophet skater dresses, Dobby leggings and jackets emblazoned with the Hogwarts insignia, all of which are sure to delight die-hard Harry Potter fans. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Edgier Wizard Fashion:** Opportunity for fashion brands to create edgier and more adult-oriented wizard-inspired clothing lines. - **Character-inspired Apparel:** Demand for clothing featuring iconic characters from popular franchises, creating opportunities for licensed merchandise and collaborations. - **Geek Chic Fashion:** Growing trend of incorporating geek and pop culture elements into mainstream fashion, providing opportunities for niche designers and retailers to cater to the geek chic market. ### Sectors Adopting This - **Fashion Industry:** Fashion industry can tap into the wizard-themed clothing trend and design collections that appeal to fans of fantasy franchises. - **Licensed Merchandise Industry:** Licensed merchandise industry can partner with brands and designers to create character-inspired apparel for fans of popular franchises like Harry Potter. - **Niche Fashion Retail Industry:** Niche fashion retail industry can cater to the growing geek chic market by offering unique and limited-edition apparel inspired by pop culture icons. ## Related on Trend Hunter - [Wizard-Themed Apparel Lines](https://www.trendhunter.com/trends/puma-6.md) - [Anime-Inspired Lifestyle Apparel](https://www.trendhunter.com/trends/blackmilk-1.md) - [Magical Wizard-Themed Bag Lines](https://www.trendhunter.com/trends/kipling.md) - [Inclusive Bewitching Capsules](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection.md) - [Wizard-Themed Lifestyle Collections](https://www.trendhunter.com/trends/miniso-x-harry-potter.md) - [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Expansive Cinematic Clothing Ranges](https://www.trendhunter.com/trends/primark-x-wicked.md) - [Wizardly Cookware Collections](https://www.trendhunter.com/trends/harry-potter-le-creuset.md)