# Multi-Flavored Rebranded Ciders Hogan's Cider's Brand Identity Has Shifted to Be More Modern By Mishal Omar | Published 2017-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hogans-cider References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/06/hogans-cider.html) & [hoganscider](https://www.hoganscider.co.uk/) The United Kingdom-based brand Hogan's Cider offers a unique range of flavors in its products, and it recently enlisted the designer Claire Hartley to [rebrand the products](https://www.trendhunter.com/trends/edinburgh-gin-redesign) to better appeal to modern consumers. The bottles of the ciders are large and come in a dark brown color, while their labels offer a [bright pop of color](https://www.trendhunter.com/trends/big-hug-1) that differs based on the flavors the bottles contain. Using large, playful font, the band is better able to appeal to younger consumers. Products in the Hogan's Cider collection include a Golden & Earthy Medium Cider and Deep and Smokey Dry Cider – both of which are fresh pressed, as well as a [Fruity Sugar-Free Cider](https://www.trendhunter.com/trends/dealcoholized-cider), a Sour Cider and fragrant Wild Elder Cider. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Multi-flavored Ciders:** Opportunity for innovation in creating unique and diverse flavors in the cider industry. - **Rebranded Cider Packaging:** Opportunity for disruptive design to attract modern consumers to cider brands. - **Youthful Cider Branding:** Opportunity to target younger consumers by using playful and bold design elements in cider branding. ### Who This Affects Most - **Beverage:** Opportunity for cider manufacturers to expand their product offerings and cater to diverse consumer tastes. - **Packaging:** Opportunity for packaging designers to create bold and vibrant designs that stand out on store shelves. - **Marketing:** Opportunity for marketers to develop targeted campaigns to engage younger consumers and create a fresh image for cider brands. ## Related on Trend Hunter - [Updated Cider Packaging](https://www.trendhunter.com/trends/heineken-ireland.md) - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Thirst-Quenching Dark Fruit Ciders](https://www.trendhunter.com/trends/strongbow-ultra-dark-fruit-cider.md) - [Extra-Crisp Apple Ciders](https://www.trendhunter.com/trends/strongbow-ultra-apple-cider.md) - [Small-Batch British Cider Ranges](https://www.trendhunter.com/trends/thatchers-cider-barn.md) - [Boldly Flavored Cider Ranges](https://www.trendhunter.com/trends/kopparberg-sweet-vintage.md) - [Dessert-Like Low-ABV Ciders](https://www.trendhunter.com/trends/brothers-cider-flavors.md) - [Affordable Summery Ciders](https://www.trendhunter.com/trends/strongbow-strawberry.md)