# Targeting Hog-Hungry Women Harley Davidson Pumps Up Female Marketing By Going Like Sixty | Published 2008-12-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hog-owning-women-harley-davidson-pumping-up-female-marketing References: [mediapost](http://www.mediapost.com/publications/?fa=Articles.san&s=97305&Nid=50686&p=916825) Women owning hogs (Harley Davidson motorcycles) took a gigantic leap in the last five years, up 29%. Harley Davidson has embraced this movement and will market even more heavily toward women. Harley has a microsite which offers a downloadable book to help with that, ["We Ride"](http://www.harley-davidson.com/womenriders). This year, the company started giving [women who are new Harley riders](https://www.trendhunter.com/trends/buick-envision-1) a ring designed by the founder's great-granddaughter. Local dealerships offer women-only garage parties where women can check out new models, clothing and accessories. The video is the winner of "Bikes, Camera, Action!" which are two-minute films about [women and riding](https://www.trendhunter.com/trends/norton-motorcycles-resurgence), promoted by Harley. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 74% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Female Harley Riders:** More women are owning Harley Davidson motorcycles, and the company is increasing marketing efforts toward them, creating new opportunities for innovative products and services that cater to this demographic. - **Women-only Garage Parties:** Local dealerships are offering women-only garage parties where women can check out new models, clothing, and accessories, presenting a unique opportunity for businesses to create products and services targeted exclusively toward this demographic. - **Women-centric Motorcycling Content:** Harley Davidson is producing women-focused content, such as their downloadable book, 'We Ride,' which provides businesses with an opportunity to create similar targeted content for this demographic. ### Where This Applies - **Motorcycle Manufacturing:** Harley Davidson is increasing marketing efforts toward female riders, presenting an opportunity for other motorcycle manufacturers to create innovative products and marketing campaigns targeted exclusively toward women. - **Apparel and Accessory Retail:** With an increasing number of women owning Harley Davidson motorcycles, there is potential for businesses in the apparel and accessory retail industry to create products exclusively targeted toward this demographic. - **Motorcycle Content Creation:** Harley Davidson is producing women-focused content, which presents an opportunity for businesses to create similar targeted content for this demographic, specifically in the motorcycle industry. ## Related on Trend Hunter - [Electric Scooter Concepts](https://www.trendhunter.com/trends/harley-davidson-livewire.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Women-Focused Cigar Campaigns](https://www.trendhunter.com/trends/ladies-love-cigars.md) - [Women 50+-Targeted Ads](https://www.trendhunter.com/trends/grace-creative.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Reimagined Exclusively-Designed Motorcycles](https://www.trendhunter.com/trends/reimagined-exclusivelydesigned-motorcycles.md) - [Woman-Focused Travel Companies](https://www.trendhunter.com/trends/girls-guide-to-the-world.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md)