# Witchy Movie-Themed Cereals The Kellogg's Disney Hocus Pocus 2 Cereal is Potion-Inspired By Michael Hemsworth | Published 2022-08-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hocus-pocus-2-cereal References: [drugstorenews](https://drugstorenews.com/kelloggs-casts-spell-potion-inspired-hocus-pocus-2-cereal) & [kelloggs](https://www.kelloggs.com/en_US/home.html)  The [Kellogg's](https://www.trendhunter.com/trends/rice-krispies-shocking-orange-colored-cereal) [Disney](https://www.trendhunter.com/trends/disney-cereals) Hocus Pocus 2 cereal is a new breakfast food product being launched ahead of the namesake film to get fans ready for the experience. The cereal boasts a blend of berry brew flavors including purple, orange and yellow pieces that are star-shaped and topped with purple flecks as a callback to the Sanderson Sisters' robes. The limited-edition cereal features the three main characters front and center on the box in cartoon form to give the product a playful touch. The cereal will come in 7.7-ounce and 12-ounce boxes, which will retail for $4.29 and $5.29, respectively. Director of Brand Marketing at Kellogg All Family Cereal Sadie Garcia spoke on the new Kellogg's Disney Hocus Pocus 2 cereal saying, "Disney’s Hocus Pocus has been a part of family Halloween traditions for years. Now, with Kellogg’s Disney Hocus Pocus 2 cereal, families can celebrate spooky season alongside the Sanderson Sisters as they return on Disney+ this fall.” ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 74% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Movie-themed Cereals:** There is an opportunity to create more movie-themed cereals to promote entertainment franchises and generate revenue for cereal companies. - **Limited-edition Products:** Creating limited-edition products, such as the Kellogg's Disney Hocus Pocus 2 Cereal, is a way to create hype and buzz around a product while also generating revenue. - **Playful Packaging:** Designing playful packaging, as seen with the cartoon characters on the Kellogg's Disney Hocus Pocus 2 Cereal box, can attract customers and make the product stand out on the shelves. ### Sectors Adopting This - **Entertainment:** Creating movie-themed cereals can be a way for companies to promote entertainment franchises and generate revenue. - **Food and Beverage:** Cereal companies have the opportunity to create limited-edition products to generate revenue and increase customer engagement. - **Marketing and Advertising:** Creating playful packaging and limited-edition products is a way for companies to attract customers and stand out in the market. ## Related on Trend Hunter - [Brightly Hued Musical Cereals](https://www.trendhunter.com/trends/wicked-cereals.md) - [Chromatic Halloween-Themed Cereals](https://www.trendhunter.com/trends/rice-krispies-shocking-orange-colored-cereal.md) - [Eerie Limited-Edition Cereals](https://www.trendhunter.com/trends/halloween-oreo-puffs-cereal.md) - [Halloween Candy Bar Cereals](https://www.trendhunter.com/trends/general-mills-halloween-edition.md) - [Limited-Edition Breakfast Cereals](https://www.trendhunter.com/trends/disney-cereals.md) - [Pumpkin Spice Cereals](https://www.trendhunter.com/trends/pumpkin-spice-cereal1.md) - [Fruity Halloween Cereals](https://www.trendhunter.com/trends/halloween-fruity-pebbles.md) - [Animated K-Pop Cereal Ranges](https://www.trendhunter.com/trends/kpop-demon-hunters-cereal.md) - [Monstrous Sci-Fi Cereals](https://www.trendhunter.com/trends/demogorgon-crunch.md)