# Triangular Hockey Pucks The Aalto Puck by the Nordic Society for Invention Does Not Bounce By Jamie Danielle Munro | Published 2014-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hockey-pucks References: [designboom](http://www.designboom.com/design/aalto-puck-nordic-society-for-invention-discovery-iittala-03-25-2014/) & [nordicinvention](http://www.nordicinvention.com/) This new and improved hockey puck, titled The Aalto Puck, was designed by the [Nordic Society for Invention and Iittala](https://www.trendhunter.com/trends/identity-verifications). The design is [triangular in shape](https://www.trendhunter.com/trends/triangle-hanger), and apparently does not bounce. The design of the Aalto hockey puck is a "reference from Finnish architect and designer Alvar Aalto’s iconic 1937 vase," according to DesignBoom. The rest of the puck looks very similar to original pucks in terms of the material used, but the triangular shape is certainly new. One point that will interest hockey players with this puck, apart from the no-bouncing effect, is the random directions the puck will shoot when hit in a certain way. This could certainly make for some interesting games of shinny when winter hits and players take to the ice. Photo Credits: [designboom](http://www.designboom.com/design/aalto-puck-nordic-society-for-invention-discovery-iittala-03-25-2014/), [nordicinvention](http://www.nordicinvention.com/) ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Triangular Hockey Pucks:** The Aalto Puck's triangular shape disrupts traditional hockey puck design. - **No-bounce Hockey Pucks:** The Aalto Puck's no-bouncing effect presents opportunities for more controlled gameplay. - **Random-shooting Hockey Pucks:** The Aalto Puck's ability to shoot in random directions opens up new possibilities for gameplay strategies. ### Who This Affects Most - **Sports Equipment Manufacturing:** The Aalto Puck presents a disruptive innovation opportunity for sports equipment manufacturers to create new and unique hockey puck designs. - **Recreational Sports:** The Aalto Puck's unique characteristics provide a disruptive innovation opportunity for recreational sports providers to offer exciting and unconventional hockey experiences. - **Winter Sports Tourism:** The Aalto Puck's random-shooting feature can create a disruptive innovation opportunity for winter sports tourism companies to offer novel and unpredictable hockey activities for tourists. ## Related on Trend Hunter - [Artful Table Tennis Furniture](https://www.trendhunter.com/trends/nedj-ping-pong-tables.md) - [Nature-Inspired Pet Toys](https://www.trendhunter.com/trends/triangle-toy.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [3D-Printed Airless Basketballs](https://www.trendhunter.com/trends/3dprinted-airless-basketball.md) - [Inflated-Style Structural Cups](https://www.trendhunter.com/trends/chunky-spiky.md) - [Optimized Pro Pickleballs](https://www.trendhunter.com/trends/the-ultimate-pickleball.md) - [3D Printed Tennis Balls](https://www.trendhunter.com/trends/point-tennis.md) - [Pointed Foundation Coffee Tables](https://www.trendhunter.com/trends/donatas-ukauskas.md) - [Airless 3D-Printed Basketballs](https://www.trendhunter.com/trends/gen1-basketball.md)