# Shopping Shootout Contests Visa Has NHL Stars Participate in a Bizarre Hockey Competition By Laura McQuarrie | Published 2015-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hockey-competition References: [marketingmag](http://www.marketingmag.ca/brands/visa-hits-the-ice-with-nhl-for-bizarro-skills-competition-137548?rss=yes) & [youtube](https://www.youtube.com/watch?v=lTmvSiMxxec) In a demonstrative display of its contactless payWave system, credit card company [Visa Canada](https://www.trendhunter.com/trends/soccerthemed-illustrations) set up a strange hockey competition between two NHL players. NHL stars Ryan Suter of [Minnesota Wild](https://www.trendhunter.com/trends/tost-by-tostitos) and [Edmonton Oilers](https://www.trendhunter.com/trends/showdown-menu)' forward Ryan Nugent-Hopkins were challenged to pick up a basket of pucks and ring them through a checkout station. Although you might think that this task would be impossible with all of that bulky hockey gear on, the touchless payment system made it look effortless. Ultimately, the aim of this video series is to emphasize how payWave speeds up any transaction, but to make things stranger, the guys then had to shoot the pucks at a net filled with fruits. More zany videos of this style are also being created, along with a series of punishment videos to show fans what happens to the losers of these strange hockey competitions. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Contactless Payment Promotions:** Exploring the use of unique challenges and promotions to demonstrate the benefits of contactless payment systems in different settings and scenarios. - **Sports Marketing Stunts:** Using unique and unconventional displays of sports skills to engage fans and promote different products and services during live sports events. - **Punishment-based Branding Campaigns:** Creating video series that showcase the losers of contests in ways that are entertaining and engaging, while also highlighting the benefits of the winning brand or product. ### Sectors Adopting This - **Payment Technology Industry:** Leveraging innovative marketing strategies like contactless payment promotions to promote the benefits of new payment technologies and drive customer adoption. - **Sports Marketing Industry:** Partnering with brands and sports organizations to create unique and engaging sports marketing campaigns and promotions that entertain fans and promote products and services. - **Entertainment Industry:** Exploring opportunities to create new video series and digital content that showcase punishment-based branding campaigns in ways that are entertaining and impactful for consumers. ## Related on Trend Hunter - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Branded Hockey Equipment Grants](https://www.trendhunter.com/trends/oreo-stay-playful.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md) - [Hair Salon-Powered Sports Campaigns](https://www.trendhunter.com/trends/great-clips1.md) - [Hockey Hair-Inspired Pop-Ups](https://www.trendhunter.com/trends/pnc-bank.md) - [Branded Hockey Card Sets](https://www.trendhunter.com/trends/greatest-duos-trading-card-set.md) - [Hockey Rivalry Burger Menus](https://www.trendhunter.com/trends/showdown-menu.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Athletics-Inspired Greek Yogurt Campaigns](https://www.trendhunter.com/trends/oikos-pros.md)