# Hobo Soup Is Hot! By Trendopoly | Published 2007-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hobo-soup-is-hot References: [foodmall.org](http://www.foodmall.org/entry/45-year-old-hobo-soup-catering-to-latest-food-trends/) & [hobosoup](http://www.hobosoup.com/ORDER.html) A real live hobo cooked up a batch of hobo soup, 45 years ago and it's still a hot item today, having sold out on [eBay](https://www.trendhunter.com/trends/ebay-sold-history). The bizarre labeling and the fact that the soup actually tastes good and is nutritious is making it quite a hot commodity. The soup is also super-convenient since it is Hobo soup after all. You simply pop it open, heat and eat! A one pot meal.... literally! **Implications** - The man who created the Hobo soup back in 1960 is named Lem Kaercher. The soup is distributed by Hobo Soup Inc. where you can get a package of 24 cans for $50. Hobo soup has plenty of vegetables and is full of flavor. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenient Canned Soups:** Disruptive innovation opportunity: There is potential for developing unique flavors and packaging designs for canned soups to tap into the growing demand for convenient and nutritious meals. - **Nostalgic Food Products:** Disruptive innovation opportunity: Creating nostalgic food products like Hobo Soup that evoke feelings of sentimental value and authenticity can appeal to consumers seeking unique culinary experiences. - **Sustainable and Nutritious Food:** Disruptive innovation opportunity: Developing sustainable and nutritious food options, like Hobo Soup made with plenty of vegetables, can cater to health-conscious consumers looking for convenient meal solutions. ### Industries Being Reshaped - **Canned Food Industry:** Disruptive innovation opportunity: Exploring new flavors, healthier recipes, and innovative packaging designs for canned foods could attract consumers seeking convenient and tasty meal options. - **Nostalgia Market:** Disruptive innovation opportunity: Capitalizing on the nostalgia trend can be beneficial by creating food products and experiences that tap into sentiments of the past while incorporating modern convenience and quality. - **Health Food Industry:** Disruptive innovation opportunity: Developing sustainable, nutrient-rich food options that are convenient and tasty can gain traction in the health food market, attracting health-conscious individuals seeking quick and nutritious meals. ## Related on Trend Hunter - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Complimentary Soup Trucks](https://www.trendhunter.com/trends/good-humor-soup-truck.md) - [Soup Sampling Boxes](https://www.trendhunter.com/trends/soup-sampling-box.md) - [Beer-Infused Soup Lines](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon.md) - [Premium Heat-and-Eat Soups](https://www.trendhunter.com/trends/soups-in-jars.md) - [Convenient Frozen Soup Cubes](https://www.trendhunter.com/trends/soupologie-souper-cubes.md) - [Cold Ready-to-Sip Soups](https://www.trendhunter.com/trends/dozz-soup.md) - [Private Label Organic Soups](https://www.trendhunter.com/trends/natural-grocers-organic-soups.md) - [Slim Super-Premium Soups](https://www.trendhunter.com/trends/premium-soups.md)