# Haute Hobo-Chic Shoots Magdalena Frackowiak Sizzles in the Antidote Fall Issue By Jana Pijak | Published 2011-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hobo-chic References: [imageamplified](http://www.imageamplified.com/2011/10/antidote-magazine-magdalena-frackowiak-in-lost-in-translation-by-giampaolo-sgura-fall-2011-beln-casadevall-wwwimageampli.html) & [magazineantidote](http://www.magazineantidote.com/) Fashion editorials are often known for high end designer clothing, exotic settings and luxury, but this editorial from the Antidote Fall 2011 issue takes a different route. It is not often that one really sees a model portrayed as a person living on the street, but this shoot pushes boundaries with its [disheveled fashion style](https://www.trendhunter.com/trends/khaotique-noir). Entitled 'Lost in Translation,' the fashion shoot is more of a story shot by photographer Giampaolo Sgura. The story in the Antidote Fall 2011 edition follows Frackowiak as she pulls off [harsh, dark makeup](https://www.trendhunter.com/trends/il-pranzo-campaign) that complements her wildly teased tresses. Despite being portrayed on the streets, the model is dressed in [designer clothes](https://www.trendhunter.com/trends/auteur-studios-fall-2025). This editorial ultimately serves as a commentary of the modern woman and her obsession with fashion, illustrating how far many will go to own the next hot item, even during harsh economic times. Image Credit: Giampaolo Sgura ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 60% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Disheveled Fashion Style:** Opportunity to create a new line of clothing that combines high-end designer fashion with a disheveled aesthetic, appealing to consumers looking for a unique and edgy look. - **Storytelling Fashion Editorials:** Potential for fashion magazines to explore more narrative-driven editorials that create a deeper connection with readers and offer a unique perspective on high fashion. - **Fashion as Commentary:** Space for fashion brands to use their collections as a platform to comment on societal issues and spark conversations about consumerism and obsession with material possessions. ### Sectors Adopting This - **Fashion Design:** Designers can incorporate disheveled fashion styles into their collections, attracting a new demographic of consumers who appreciate edgy and unconventional looks. - **Publishing:** Opportunity for fashion magazines to experiment with storytelling in their editorials, engaging readers and offering a fresh take on fashion editorials. - **Social Commentary:** Brands can leverage their influence to address social issues through their fashion collections, creating a platform for dialogue and advocating for change. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)