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# Christmas Dinner Donuts
The Ho-Ho-Honut is a Savory Donut Featuring Festive Flavors

By Laura McQuarrie | Published 2014-12-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ho-ho-honut
References: [designtaxi](http://designtaxi.com/news/371388/The-Ho-Ho-Honut-Your-Classic-Christmas-Dinner-Encapsulated-In-A-Donut/) & [hohohonut](http://www.hohohonut.com/)

[Sweet Christmas donuts](https://www.trendhunter.com/trends/randys-donuts-holiday-menu) have been released season after season, but this year, Godfreys bakery in the UK came up with the Ho-Ho-Honut, a new way to enjoy the flavors of the holidays.

Instead of piling on the sweet flavors, this [savory donut](https://www.trendhunter.com/trends/parlor-doughnuts-savory-doughnuts) has the kind of taste that you'd expect to find while digging into the goods at the Christmas table. The Ho-Ho-Honut has a dough that's been infused with sage, turkey salt and roasted potato crumbs. On top of this, the savory Christmas donut is topped with [candied maple bacon](https://www.trendhunter.com/trends/be-snacking) and a cranberry glaze. The most surprising part of all comes from when you take a bite of this unusual donut—there's a glob of gravy inside. This Christmas treat now has its own dedicated website and is available to order from Godfreys flagship bakery in Hornchurch, Essex.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 18% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Savory Donut:** The development of savory donuts infused with unconventional ingredients represents an opportunity for bakeries to cater to customers' increasingly adventurous palates.
- **Unconventional Combinations:** The creation of unexpected flavor combinations such as sage, turkey salt, and candied maple bacon can spark innovation within the baking industry.
- **Gourmet Convenience:** Creating gourmet twists on comfort foods such as the Ho-Ho-Honut can open up new markets for bakeries seeking to capitalize on the growing 'fast-casual' trend.

### Who This Affects Most

- **Bakery:** Innovative bakeries have an opportunity to introduce new savory flavors to traditional pastry dishes to attract adventurous foodies.
- **Food Retail:** Food retailers can tap into the popularity of gourmet comfort foods by carrying savory pastry products such as the Ho-Ho-Honut.
- **Fast-casual Dining:** Fast-casual dining chains could offer premium donut items like the Ho-Ho-Honut, capitalizing on the growing trend of elevated comfort food.

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