# Bluntly Branded Boxes Hnina Packaging Boldly States What the Consumer Wants to See By Amelia Roblin | Published 2014-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hnina-packaging References: [thedieline](http://www.thedieline.com/blog/2014/1/2/hnina.html) & [isabelarodrigues.org](http://isabelarodrigues.org/) Talk about guilt-free merchandizing: Hnina packaging plainly describes its contents in a way that makes dessert desirable for an unexpected reason. The cartons read "[Healthy Dark Chocolate](https://www.trendhunter.com/trends/dark-chocolatecovered-snacks)" in bold type to quell any suspicions about negative implications of eating the treats. Isabela Rodrigues of Sweety Branding Studio was working to frame [organic chocolates](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites) in a wholesome light. The cases were left largely as untreated brown card to communicate the natural quality of the ingredients. Brightly colored contouring boxes make the products pop. And finally, Hnina packaging's prominent presentation of the [health claim](https://www.trendhunter.com/trends/cleveland-kitchen1) in fluorescent script makes it difficult for any sugar addict to argue. It's enough to convince you tot swap your veggies for something sweeter. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 92% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Healthy Packaging:** The use of bold type and natural materials in packaging design promotes transparency and highlights the health benefits of the product. - **Prominent Health Claims:** Featuring health claims in fluorescent script on packaging captures the attention of consumers and emphasizes the positive aspects of the product. - **Colorful Contouring:** Using brightly colored contouring boxes enhances product visibility and creates a visually appealing packaging design. ### Who This Affects Most - **Food and Beverage Packaging:** The trend of using bold type and natural materials in packaging design can be applied to various food and beverage products to highlight their health benefits and appeal to health-conscious consumers. - **Confectionery:** Prominently featuring health claims in packaging design can be a disruptive innovation opportunity for confectionery brands to cater to the growing demand for healthier indulgence options. - **Graphic Design and Branding:** The use of brightly colored contouring boxes in packaging design presents an opportunity for graphic design and branding companies to create visually striking and eye-catching packaging solutions for various industries. ## Related on Trend Hunter - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Functional Superfood Chocolates](https://www.trendhunter.com/trends/superfood-chocolates.md) - [Date-Sweetened Chocolate Bars](https://www.trendhunter.com/trends/naturally-sweetened-chocolate-bar.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Small Simple-Ingredient Chocolates](https://www.trendhunter.com/trends/dark-chocolate-bites.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md)