# Star-Studded Festival Campaigns The '#HMLovesCoachella' Campaign Stars Model Hailey Baldwin By Katherine Pendrill | Published 2016-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hmlovescoachella References: [bustle](http://www.bustle.com/articles/142684-hailey-baldwin-stars-in-hm-coachella-collection-photos-that-will-make-you-ready-for-summer) & [nylon](https://www.nylon.com/articles/hailey-baldwin-hm-coachella) Fashion model Hailey Baldwin is teaming up with [H&M](https://www.trendhunter.com/trends/heron-preston-1) for the brand's new '#HMLovesCoachella' campaign. As music festival season approaches, many brands are rolling out their concert-appropriate attire. The latest H&M campaign showcases fashion's favorite It girl rocking the brand's new [Coachella](https://www.trendhunter.com/trends/pinterest-2) collection. The #HMLovesCoachella campaign is part of a collaboration between the [fast fashion brand](https://www.trendhunter.com/trends/anamika-khanna-x-hm) and the annual Coachella Valley Music and Arts Festival. The campaign features Baldwin rocking a wide variety of festival-friendly pieces, such as embroidered dresses, textured vests and wide-brimmed hats. Baldwin is also joined by rising stars Julia Cumming, Adwoa Aboah, and Luka Sabbat, who sport similar Cochella-ready pieces. The pieces from the new collection will be available on March 24th so that consumers can plan the perfect outfit for the upcoming festival season. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Festival Fashion Campaigns:** Brands are partnering with music festivals to promote their festival-friendly attire collections. - **Model Collaborations:** Models are teaming up with fashion brands to create unique campaign content. - **Product Launches for Music Festivals:** Fast fashion brands are launching new collections specifically tailored to the music festival crowd. ### Where This Applies - **Fashion:** Clothing brands are partnering with music festivals to market festival-friendly clothing. - **Music Festivals:** Music festivals are partnering with clothing brands to offer festival-goers clothing options. - **Modeling:** Models are collaborating with fashion brands to create promotional content for festivals and events. ## Related on Trend Hunter - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [CGI-Created Fashion Campaigns](https://www.trendhunter.com/trends/find-your-courage.md) - [Volumizing Hair Care Campaigns](https://www.trendhunter.com/trends/get-hy-with-nexxus.md) - [Celebrity-Backed Bag Campaigns](https://www.trendhunter.com/trends/in-my-tabby.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)