# Cheeky Bank Founder Campaigns HMBradley Looking to Name a Founder with the Same Name By Grace Mahas | Published 2022-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hmbradley References: [youtube](https://www.youtube.com/watch?v=45cZaYV8opY) & [hmbradley](https://www.hmbradley.com/CaHMBs-official-rules)  Unlike contemporary banks, consumer fintech company HMBradley was not named after a long-gone founder and is, instead, looking for a founder. The financial platform is beloved for rebuilding banking with technology that lets you spend, save, and borrow in one place. Thus, to rectify the lack of a founder, HMBradely is [looking to find one](https://www.trendhunter.com/trends/publicity-for-good1) -- ideally an individual named H. M. Bradley. The contest opens to be named HMBradley’s honorary founder. Entrants can be any eligible individual, human or otherwise – [pets included](https://www.trendhunter.com/trends/chief-snuggle-officers). According to the brand, the selected founder could receive up to $25,000 (and at a minimum $2,500), as well as access to office space in Santa Monica, where the company is headquartered. “When we set out to build HMBradley, we were so focused on the consumer experience, yeah I guess we kind of forgot that one important thing about our name.” says Zach Bruhnke, CEO of HMBradley. “Our [digital banking platform](https://www.trendhunter.com/trends/mahalo-banking) is built simply to reward great financial habits, so our honorary founder, whatever or whoever they may be, has a simple role — but they’ll share a name with our big, rewarding mission.” Image Credit: HMBradley ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 18% | Activity: 56% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Crypto Contests:** Fintech companies could use crypto-based contests to attract new customers and incentivize user engagement. - **Personalized Branding:** Personalized branding strategies can help fintech companies stand out and create emotional connections with customers. - **Community Engagement:** Engaging with the community through unique campaigns can help fintech companies increase brand visibility and loyalty. ### Where This Applies - **Fintech:** Fintech companies who leverage unique branding strategies can disrupt the traditional banking industry and win over consumers. - **Marketing and Advertising:** Marketing and advertising industries can help fintech companies develop personalized branding strategies and engaging campaigns to attract and retain customers. - **Cryptocurrency:** Cryptocurrency industries can partner with fintech companies to offer crypto-based contests and incentives, which could attract new users to both industries. ## Related on Trend Hunter - [Chief Barketing Officer Contests](https://www.trendhunter.com/trends/chief-barketing-officer.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Gen Z-Oriented Fintech Banking](https://www.trendhunter.com/trends/hero-financials.md) - [Social Good Beard Contests](https://www.trendhunter.com/trends/benevolent-beards-contest.md) - [Cinematic Finance Campaigns](https://www.trendhunter.com/trends/your-money-your-move.md) - [Human-Centric Bank Branding Campaigns](https://www.trendhunter.com/trends/more-human.md) - [Business-Oriented Banking Services](https://www.trendhunter.com/trends/mono-1.md) - [Car-Backed Dream Giveaways](https://www.trendhunter.com/trends/lead-dream-chaser.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md)