# Seaworthy Fur Fashion The HMAS Williamstown by Peter Coulson Photoshoot Stars Milica Vujic By Meghan Young | Published 2012-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hmas-williamstown-by-peter-coulson References: [fashionising](http://www.fashionising.com/pictures/b--not-your-usual-naval-uniforms-24906.html) & [peter-coulson.au](http://www.peter-coulson.com.au/) As glamorous as the photoshoot titled HMAS Williamstown by Peter Coulson happens to be, the fact that it showcases a slew of [fur jacket looks](https://www.trendhunter.com/trends/boucl-alpaca-dropped-shoulder-aviator-jacket) on an original World War 2 warship will certainly raise a few eyebrows. But it is this out-of-context theme that will grab people attentions. The half-naked models donning these furs offer a second incentive. Styled by Aaron Love, HMAS Williamstown by Peter Coulson specifically features [luxurious furs](https://www.trendhunter.com/trends/cashmere-wool-coats) that would inspire [PETA](https://www.trendhunter.com/trends/one-tribe-cosmetics) advocates to pick up some red paint. As models Milica Vujic and Abul Akol roam around the ship, it becomes clear that the location and the fashion oddly work together to make each other stand out even more than they already do. The looks were finished by beauty artist Caroline Olweny. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fur Fashion:** Disruptive innovation opportunity: Explore the use of sustainable and ethical fur alternatives to meet the demand for fur-inspired luxury fashion. - **Unconventional Fashion Shoots:** Disruptive innovation opportunity: Introduce innovative and unexpected locations/settings for fashion shoots to create eye-catching and memorable visuals. - **Creative Styling:** Disruptive innovation opportunity: Experiment with unconventional styling techniques and themes to create unique and captivating fashion statements. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Develop eco-friendly and cruelty-free fashion products to cater to an increasing demand for sustainable and ethical fashion choices. - **Photography:** Disruptive innovation opportunity: Explore alternative and unconventional settings for fashion photography to create visually striking and attention-grabbing images. - **Beauty:** Disruptive innovation opportunity: Collaborate with fashion and photography industries to create avant-garde beauty looks that complement unconventional fashion shoots and styling. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Hyper-Realistic Faux Fur Collections](https://www.trendhunter.com/trends/ducies-fw25-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Subterranean-Inspired Outerwear](https://www.trendhunter.com/trends/stone-island-marina-aw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Street Utility Rugged Styles](https://www.trendhunter.com/trends/ultra-violet-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md)