# Sticky Note Fashion Collaborations The H&M x Post-It Brand Collection is Unexpected By Michael Hemsworth | Published 2019-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-x-postit-brand References: [highsnobiety](https://www.highsnobiety.com/p/hm-post-it-collection/) & [hm](https://www.hm.com/) [H&M](https://www.trendhunter.com/trends/heron-preston-1) is known for [collaborating with fashion brands on collections](https://www.trendhunter.com/trends/hm-x-glenn-martens), but the H&M x Post-It Brand collaboration comes as a somewhat unexpected announcement from the brand. The collection comes as a collaboration between two brands that speaks to the mainstay position of both and allows consumers to show off their prowess for the [everyday stationary brand](https://www.trendhunter.com/trends/moleskine-x-blackpink) in a fashionable way. The collection consists of styles for men and women alike, and features garments in hues borrowed directly from the sticky note brand that offers consumers a low-cost way to infuse neon shades into their wardrobe for spring. The H&M x Post-It Brand collaboration is focused on accessibility for shoppers, and can be purchased both in-store and online now. Image Credit: Highsnobiety / Ahmed Chrediy ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion Collections:** Opportunity for brands to collaborate and create unexpected fashion collections that appeal to consumers. - **Incorporating Everyday Brands:** Opportunity to incorporate everyday brands into fashion, allowing consumers to express their personal style and preferences. - **Low-cost Neon Fashion:** Opportunity to offer consumers affordable garments in neon shades, tapping into the trend for spring. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore collaborations with unexpected brands to create unique and accessible collections. - **Stationery:** Stationery companies can explore opportunities to expand into the fashion industry by partnering with fashion brands. - **E-commerce:** E-commerce platforms can benefit from offering collaborative fashion collections, appealing to online shoppers. ## Related on Trend Hunter - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Lollipop-Inspired Beauty Capsules](https://www.trendhunter.com/trends/hm-x-chupa-chups.md) - [Collaborative Candy Apparel](https://www.trendhunter.com/trends/jcpenney-x-haribo-collection.md)