# Fashion Ad Music Videos The H&M World Recycle Week is Promoted Through M.I.A. By Meghan Young | Published 2016-04-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hm-world-recycle-week References: [qz](http://qz.com/658057/hm-and-m-i-a-have-joined-in-an-absurd-new-campaign-to-get-you-to-recycle-clothes/) & [hm](http://www.hm.com) One clothing brand is hoping to make a difference through the launch of [H&M](https://www.trendhunter.com/trends/hm-2) World Recycle Week. Set to kick off on April 18th, the initiative is being promoted through a unique way: a music video starring British-Sri Lankan rapper M.I.A. Dubbed Rewear It, the track was written by the rapper for the brand. Clearly created to reach a younger demographic, it also enlisted a cast of “interesting influencers and inspirational people from all over the world," writes the brand. Although only time will tell if this [music video campaign](https://www.trendhunter.com/trends/arm-hammer-and-meghan-trainor) will help make the H&M World Recycle Week a success, it's definitely an interesting route to take. Since millions of pounds of clothes end up in landfills each year, anything that helps to alleviate that waste is admirable. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 55% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Fashion Ad Music Videos:** Disruptive innovation opportunity: Leveraging music videos as a creative and engaging platform for promoting fashion brands and sustainability initiatives. - **H&M World Recycle Week:** Disruptive innovation opportunity: Creating dedicated weeks or events focused on recycling in the fashion industry to raise awareness and drive sustainable consumer behavior. - **Influencer Marketing:** Disruptive innovation opportunity: Collaborating with influencers and inspirational figures to amplify promotional messages and engage with younger demographics. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Incorporating sustainable practices and initiatives in the fashion industry to reduce waste and promote environmental consciousness. - **Music:** Disruptive innovation opportunity: Partnering with musicians and artists to create unique and memorable campaigns that help promote brands and causes. - **Marketing:** Disruptive innovation opportunity: Exploring creative and unconventional marketing strategies, such as music videos, to reach and engage target audiences in new and exciting ways. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Recycling Advocate Holograms](https://www.trendhunter.com/trends/great-cable-challenge.md) - [Sustainable Eurovision Capsules](https://www.trendhunter.com/trends/ljmu.md) - [Eco-Friendly Retail Pop-Ups](https://www.trendhunter.com/trends/stella-mccartney-pop-up.md) - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Sustainable Kids Cartoon Capsules](https://www.trendhunter.com/trends/primark-2.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md)