# Monotone Knit Fashion The H&M Winter 2009 Campaign With Andres and Liya By Katherinev123 | Published 2009-11-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-winter-2009-campaign References: [designscene.net](http://www.designscene.net/2009/11/andres-liya-for-h.html) & [hm](http://hm.com) It’s cold outside, and what better way to dress for the dipping mercury than with some of the chunky knits featured in the H&M Winter 2009 Campaign? The photos from the H&M Winter 2009 Campaign feature models Andres Velencoso Segura and Liya Kebede cozily dressed in both light and chunky knits. Including [sweaters, cardigans, scarves and knit stockings](https://www.trendhunter.com/trends/arty-knitwear), the outfits are also color-coordinated from head to toe with neutral hues as the base for the entire palette—think dove, charcoal, cream and soft pink. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 63% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Chunky Knit Fashion:** Opportunity for brands to create innovative and comfortable winter wear with a focus on chunky knits. - **Color-coordinated Outfits:** Brands can explore the trend of color-coordinated outfits in their collections, offering consumers a cohesive and stylish look. - **Neutral Hues Palette:** Designers can embrace the neutral hues palette as a timeless and versatile choice for their collections, providing customers with easy-to-style options. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate chunky knits, color-coordinated outfits, and neutral hues into their winter collections. - **Retail:** Retailers can curate a selection of chunky knit fashion items, color-coordinated outfits, and neutral-hued pieces to cater to customer preferences. - **Textiles:** Textile manufacturers can produce high-quality chunky knit fabrics in a variety of colors and neutral hues to supply the fashion industry's demand. ## Related on Trend Hunter - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Playful Designer Knitwear Series](https://www.trendhunter.com/trends/uniqlo-and-anya-hindmarch.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Vibrant Winter-Ready Luxe Fashion](https://www.trendhunter.com/trends/studio-nicholson-6.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)