# Affordable Bridal Collections The H&M Wedding Shop Offers Budget-Friendly Bridal Fashions By Laura McQuarrie | Published 2018-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hm-wedding-shop References: [designtaxi](http://designtaxi.com/news/398990/H-M-Launches-Bridal-Collection-Line-That-Won-t-Break-Your-Bank/) & [www2.hm](http://www2.hm.com/en_gb/ladies/shop-by-feature/21f-the-wedding-shop.html) From [bridal gowns to bridesmaid dresses](https://www.trendhunter.com/trends/bridal-atelier-collection), selecting the perfect bridal fashions to wear on one's special day can be costly, but the all-new H&M Wedding Shop helps to make the task both easy and cost-effective. The H&M Wedding Shop offers a variety of styles for women and girls, including a variety of white lace dresses that range in price from just about £40 to £150. For the flower girl, H&M Wedding Shop even includes a few pink tulle dress options and a matching flower headband accessory. As a one-stop-shop for all of one's [bridal fashion needs](https://www.trendhunter.com/trends/bridal-shopping), the new H&M Wedding Shop also offers a variety of [curated jewelry pieces](https://www.trendhunter.com/trends/future-heirlooms), footwear styles and makeup products alongside its range of dresses that are just as affordably priced. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **Affordable Bridal Fashion:** The rise of budget-friendly bridal fashion collections is disrupting the traditional wedding industry and making weddings more accessible to a wider audience. - **One-stop-shop Bridal Stores:** The emergence of one-stop-shop bridal stores offers consumers a convenient and cost-effective shopping experience while creating opportunities for retailers. - **Curated Bridal Collections:** The trend towards curated bridal collections by retailers offers customers a personalized and unique shopping experience while driving innovation and competition. ### Where This Applies - **Wedding Fashion:** The wedding fashion industry is experiencing disruption with the emergence of affordable and convenient bridal fashion options. - **Retail Industry:** The retail industry is evolving with the trend towards specialized and curated bridal collections. - **Beauty Industry:** The beauty industry is expanding its offerings to include bridal makeup and beauty products, creating opportunities for growth and innovation. ## Related on Trend Hunter - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Affordable Bridal Retailers](https://www.trendhunter.com/trends/affordable-bridal-retailer.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [White-Tonal Bridal Swimwear](https://www.trendhunter.com/trends/hunza-g-1.md) - [Doll-Inspired Wedding Collections](https://www.trendhunter.com/trends/azazie-3.md) - [Fashion-Forward Bridal Party Apparel](https://www.trendhunter.com/trends/park-and-fifth.md) - [TV-Star Supported Bridal Campaigns](https://www.trendhunter.com/trends/kelsey-anderson.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md)