# Classic Collegiate Catalogues The H&M Updated Classics Editorial Goes Back to School By Jana Pijak | Published 2012-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-updated-classics References: [thefashionisto](http://thefashionisto.com/garrett-neff-reid-prebenda-for-hm-updated-classics/) & [blog.sight-management](http://blog.sight-management.com/garrett-neff-reid-prebenda-for-hm/) The [H&M](https://www.trendhunter.com/trends/hm-x-glenn-martens) Updated Classics editorial stars model duo Garrett Neff & Reid Prebenda. The pair poses in an academic setting, photographed while roaming and lounging around a college campus. The guys hit the books while wearing smart ensembles that are affordable and fashion-forward. An updated look at Spring classics, the models sport crisp and colored polos, [varsity jackets](https://www.trendhunter.com/trends/tim-hortons-varsity-collection), college logo sweatshirts and [preppy cardigans](https://www.trendhunter.com/trends/yale-university). These old favorites are classic wardrobe staples with a modern twist. The impeccably dressed pair is accessorized with rugged masculine carryalls and retro-inspired glasses. Their geek-chic look is effortlessly cool with messy bedhead coifs serving as the perfect finishing touch to a vibrant wardrobe. This fun collection combines timeless pieces with lightweight and durable textile choices, making for a youth-infused wardrobe of collegiate classics. Image Credit: H&M ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 83% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Youthful Nostalgia:** Develop fashion products which combine classic, timeless styles with modern materials and silhouettes that evoke nostalgia - **Geek-chic Aesthetic:** Promote fashion collections that feature modern twists on classic garments, light and durable materials and rugged accessories to bring added masculinity to their wearer's look. - **Affordable Apparel:** Integrate fashion-forward designs with affordable price points to capture the youth market that is always looking for fashionable but budget-friendly clothing options. ### Who This Affects Most - **Apparel Manufacturing:** Clothing manufacturers can adopt materials and styles that nod to classic collegiate fashion with a modern update to attract younger customers. - **Optical Retail:** Optical retail stores can feature retro-inspired glasses and other accessories that harken back to classic college looks while also promoting a geek-chic aesthetic. - **E-commerce:** E-commerce sites can feature clothing collections that cater to a college-bound audience and make purchasing the items they need easy and convenient. ## Related on Trend Hunter - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Comfortable Collegiate Apparel](https://www.trendhunter.com/trends/yale-university.md) - [Timeless Clothing Collections](https://www.trendhunter.com/trends/burberry-classics.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Vintage QSR Collegiate Capsules](https://www.trendhunter.com/trends/tim-hortons-varsity-collection.md) - [College-Inspired Footwear Collections](https://www.trendhunter.com/trends/handball-spezials.md)