# Classy Sun-Drenched Catalogs The H&M Trend Update 'The Irresistibles' Lookbook Stars Wang Xiao By Meghan Young | Published 2013-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-trend-update-the-irresistibles References: [fashiongonerogue](http://www.fashiongonerogue.com/wang-xiao-fronts-hm-trend-update/) & [hm](http://www.hm.com/) Full of sunshine and classy clothing, the [H&M](https://www.trendhunter.com/trends/hm-x-glenn-martens) Trend Update 'The Irresistibles' lookbook will brighten up any girl's day on at least a couple of levels. It showcases a range of demure outfits perfect for a night out on the town, or even a dressy daytime event. Although the designs are obviously affordable considering the retailer involved, the images have a high-end feel that will appeal to many women. The H&M Trend Update 'The Irresistibles' lookbook was shot by photographer Koray Birand with creative direction by Mikael Kangas. It stars model Wng Xiao. The dark-haired Chinese beauty was clad in a range of neutral hues such as black, nude and plum as well as A-line skirts, cropped jackets and sheer tops. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 38% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Classy Clothing:** Disruptive innovation opportunities lie in creating affordable but high-end clothing that appeals to women. - **Affordable Fashion:** Opportunities exist for retailers to offer affordable clothing options with a luxurious look and feel. - **Neutral Hues:** Designing clothing in neutral colors such as black, nude, and plum can be a disruptive innovation in the fashion industry. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can capitalize on the demand by providing affordable but high-end clothing options to consumers. - **Photography:** Photographers can focus on capturing images with a high-end feel, creating visually appealing content for fashion lookbooks. - **Modeling:** Models can showcase affordable clothing in a way that gives it a luxurious and high-end appeal, creating new opportunities in the modeling industry. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md)