# Clothing Care Collections 'H&M Take Care' Shares Solutions for Apparel Care, Washing & Fixing By Laura McQuarrie | Published 2019-02-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hm-take-care References: [ambalaj.se](http://www.ambalaj.se/2019/02/05/hm-take-care/) & [about.hm](https://about.hm.com/en/sustainability/get-involved/care-for-your-clothes.html) Supporting the sustainable fashion movement is about much more than purchasing eco-friendly clothes and as part of its commitment to sustainable initiatives, [H&M](https://www.trendhunter.com/trends/hm-2) is introducing H&M Take Care to help consumers better care for, fix and wash the pieces of apparel that they already own. Open Studio Stockholm developed this new concept with H&M, which takes inspiration from the clothing care tags that specify how to care for particular garments. The H&M Take Care product range includes [detergents, stain removers](https://www.trendhunter.com/trends/dylon-detergent) and sneaker wipes, as well as sewing kits and patches for repair jobs. Ultimately, H&M is working towards becoming 100% circular, as the fast fashion industry as a whole is hard on the environment thanks to huge amounts of textile waste that are generated annually. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Apparel Care:** H&M Take Care offers a new approach to sustainable apparel care, helping consumers better care for, fix and wash the apparel they already own. - **Circular Fashion:** H&M Take Care aligns with H&M's goal to become 100% circular and supports the circular fashion movement. - **DIY Fashion Repair:** H&M Take Care incorporates sewing kits and patches for repair jobs, sparking a potential trend towards more DIY fashion repair and reducing textile waste. ### Where This Applies - **Apparel Care Products:** The introduction of H&M Take Care creates opportunities to expand the sustainable apparel care product market. - **Fast Fashion Sustainability:** H&M Take Care is a disruptive innovation opportunity within the fast fashion industry, which is hard on the environment due to huge amounts of textile waste that are generated annually. - **DIY Fashion Market:** H&M Take Care incorporates sewing kits and patches for repair jobs, potentially encouraging growth in the DIY fashion repair market. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Teen Self-Care Collections](https://www.trendhunter.com/trends/hm-beauty-1.md) - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Clothing Care Hotlines](https://www.trendhunter.com/trends/wardrobe-refresh-hotline.md) - [In-Store Repair Workshops](https://www.trendhunter.com/trends/love-it-for-longer.md)