# Television-Commerce Fashion Ads The H&M Super Bowl Ad Will Let Fans Buy Right from Their TVs By Laura McQuarrie | Published 2014-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hm-super-bowl-ad References: [theverge](http://www.theverge.com/2014/1/6/5279200/super-bowl-commercial-buy-hm-clothes-through-samsung-smart-tv) & [justjared](http://www.justjared.com/2014/01/23/david-beckham-shirtless-in-hm-super-bowl-commercial-clip/) This year’s [H&M](https://www.trendhunter.com/trends/inventive-retail-strategies) [Super Bowl ad](https://www.trendhunter.com/trends/skechers-no-t) will be the fashion retailer’s second Superbowl commercial, following its first in 2012. The ad will promote H&M’s David Beckham Bodywear Collection, which will be in stores and online as of January 30th. An interesting point about the commercial is that anyone watching on a 2012 or 2013 model of a [Samsung](https://www.trendhunter.com/trends/samsung-ads-gamebreaks) Smart TV will be able to purchase items from the line directly through a t-commerce platform. There are two versions of the 30-second commercial and as it stands, fans have the chance choose which version will be aired on Super Bowl Sunday. The options include a “covered” or “uncovered” version and the votes can be cast online at [HM.com](http://www.hm.com/entrance.ahtml?orguri=/). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 60% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Television-commerce:** Disruptive innovation opportunity: Exploring ways to integrate e-commerce and television advertising to create a seamless shopping experience. - **Fashion Ads:** Disruptive innovation opportunity: Leveraging interactive and engaging advertisements to drive online sales and enhance brand experiences. - **T-commerce Platform:** Disruptive innovation opportunity: Developing advanced technology that allows viewers to make purchases directly from their TVs during commercials. ### Industries Being Reshaped - **Retail:** Disruptive innovation opportunity: Implementing television-commerce strategies to boost online sales and reach a broader audience. - **Advertising:** Disruptive innovation opportunity: Embracing innovative formats such as interactive fashion ads to captivate audiences and drive consumer engagement. - **Technology:** Disruptive innovation opportunity: Creating advanced t-commerce platforms that integrate seamlessly with smart TVs, revolutionizing the way people shop for products. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Digital Staredown Games](https://www.trendhunter.com/trends/second-screen-staredown.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Shoppable Commercial Series](https://www.trendhunter.com/trends/add-to-heart.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md)