# Sweet Summer Fashion The H&M Summer 2011 Lookbook is Bright, Fun and Simple By Chalaine Mantha | Published 2011-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-summer-2011-lookbook References: [hotbeautyhealth](http://www.hotbeautyhealth.com/trendsetters/first-look-hm-summer-2011-lookbook) & [hm](http://www.hm.com/us/#/startns/) The [H&M](https://www.trendhunter.com/trends/the-white-lotus-1) Summer 2011 Lookbook features fun women's and men's fashions that are bright, fun and simple. The pieces from the collection are loose and lightweight with lots of color. The models featured are Mona Johannesson and Jakob Hedberg. The [men's shorts](https://www.trendhunter.com/trends/beams-plus-2) are quite a bit shorter this season falling quite a ways above the knee. Mona is styled in cute rompers, tote bags, tops and shorts. The H&M Summer 2011 Lookbook suggests a fun, easy-breezy summer. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bright Summer Fashion:** Fashion brands can focus on introducing colorful, lightweight and comfortable summer collections - **Shorter Men's Shorts:** Fashion brands can offer more options for shorter and above the knee shorts for men - **Rompers for Summer:** Rompers can be a popular fashion trend for women during the summer season ### Sectors Adopting This - **Fashion:** Fashion brands can introduce new, fun and breezy summer collections - **Retail:** Retail stores can update their summer stores with bright and colorful summer collections - **E-commerce:** E-commerce websites can showcase and sell summer fashion collections that are easy and breezy for customers ## Related on Trend Hunter - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Organic Cotton Beachwear](https://www.trendhunter.com/trends/hm-studio-1.md)