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# Mishmash Home Decor Collections
The H&M SS14 Home Campaign Embraces Pop Art, Minimalism and More

By Meghan Young | Published 2014-01-31 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/hm-ss14-home
References: [trendland](http://trendland.com/hm-home-spring-summer-2014-collection/) & [hm](http://www.hm.com/)

The [H&M](https://www.trendhunter.com/trends/pantone-x-hm) SS14 Home collection will appeal to many different types of people thanks to its mishmash of inspiration. From organic, nature-inspired prints to modern vintage objects and bright pop art accents, it is hard not to find something to like. It helps that the ad campaign ushering in the H&M SS14 Home collection is impeccably styled to show just how versatile and all-encompassing the pieces are.

Captured in a bright and airy space, the products that make up the H&M SS14 Home collection are given a full chance to shine. It is comprised of household staples including [table lamps, throw pillows, dishware](https://www.trendhunter.com/trends/home-interior-accents) and more. It basically address all of the main rooms in the home: the bedroom, living room, bathroom and dining room. So it can be deemed a one-stop collection.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 94% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Pop Art Home Decor:** Disruptive innovation opportunity: Create a line of home decor products that embrace the bold and vibrant aesthetic of pop art.
- **Nature-inspired Prints:** Disruptive innovation opportunity: Develop a collection of home decor items featuring organic, nature-inspired prints to cater to the growing trend of biophilic design.
- **Modern Vintage Objects:** Disruptive innovation opportunity: Combine modern functionality with vintage aesthetics to create a range of unique home decor pieces that appeal to nostalgia-loving consumers.

### Sectors Adopting This

- **Home Decor Retail:** Disruptive innovation opportunity: Utilize innovative technologies like augmented reality to enhance the online shopping experience for home decor retail.
- **Interior Design Services:** Disruptive innovation opportunity: Offer virtual interior design consultations and 3D rendering services to cater to the increasing demand for remote design solutions.
- **Textile Manufacturing:** Disruptive innovation opportunity: Develop sustainable and eco-friendly manufacturing processes for textile materials used in home decor products to meet the growing consumer demand for sustainable options.

## Related on Trend Hunter

- [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md)
- [Retail Furniture Market Expansions](https://www.trendhunter.com/trends/hm-home.md)
- [Summer-Ready Home Decor](https://www.trendhunter.com/trends/summer-refresh.md)
- [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md)
- [Food-Hued Serveware](https://www.trendhunter.com/trends/pantone-x-hm.md)
- [Curated Homeware Collections](https://www.trendhunter.com/trends/a-common-thread.md)
- [Inaugural Spring Homeware Collections](https://www.trendhunter.com/trends/hilary-macmillans-homeware.md)
- [Springtime Housewares Campaigns](https://www.trendhunter.com/trends/dunelm-the-home-of-bringing-in-spring.md)
- [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md)
