# Fun Geometric Fashion Campaigns H & M Gets Geeky in S/S '09 Ads By mediterranean | Published 2009-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hm-ss-09-campaign References: [thefashionspot](http://www.thefashionspot.com/forums/f79/h-m-spring-2009-eva-herzigova-shalom-harlow-vincent-gallo-77529.html) & [hm](http://www.hm.com/) The new [H & M Spring/Summer 2009 ad campaign](https://www.trendhunter.com/trends/asos-inspired-by) is a fun take on geometry with supermodels Eva Herzigova, Shalom Harlow and the odd man out, actor/model Vincent Gallo. Shot by photographer Andreas Sjödin, the ads feature the models playfully posing next to assorted larger-than-life geometric shapes. The ads can be effectively used by fashionistas to teach their kids about triangles, circles, rectangles, and lines. Now, who says fashion can’t be educational? The [print campaign](https://www.trendhunter.com/trends/jiyongkim-fw25) is complemented with an equally [fun video spot](https://www.trendhunter.com/trends/gap-and-parker-posey) that features the models getting lost in rooms and mazes. It gets rather surreal and weird, make sure to catch that spot above and the making-of video below. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 48% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Geometric Fashion:** Opportunity to incorporate geometric shapes and patterns into clothing designs, creating visually striking and unique garments. - **Fashion Education:** Potential to create educational fashion campaigns that teach kids about different shapes and geometric concepts in a fun and engaging way. - **Surreal Fashion Advertising:** Disruptive opportunity to use surreal and unconventional elements in fashion ads to capture attention and create memorable brand experiences. ### Who This Affects Most - **Fashion:** Exploring ways to integrate geometric shapes and patterns into clothing design, allowing for innovative and eye-catching fashion collections. - **Education:** Developing interactive educational materials and campaigns that combine fashion and geometry to make learning more engaging and enjoyable for children. - **Advertising:** Creating unconventional and surreal fashion advertising campaigns to stand out in a saturated market and leave a lasting impression on consumers. ## Related on Trend Hunter - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)