# Flirty Off-Duty Lookbooks Miranda Kerr Looks Gorgeous and Sweet in the H&M Spring 2014 Collection By Farida Helmy | Published 2014-03-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hm-spring-2014-collection References: [fashionista](http://fashionista.com/2014/02/miranda-kerr-hm-campaign/) & [hm](http://www.hm.com/ca/department/LADIES) Looking like the cutest girl on the block, Miranda Kerr leaves her lingerie and wings behind to front the new [H&M](https://www.trendhunter.com/trends/heron-preston-1) Spring 2014 Collection. This is Miranda's first campaign for the successful Swedish brand, and with the brunette stunner's public appeal, it probably won't be the last. The former [Victoria’s Secret Angel](https://www.trendhunter.com/trends/pink-by-frankies-bikinis) is the latest in a long line of H&M campaign stars like Daria Werbowy and Beyoncé. Kerr was working for competitor Mango's campaign last season, but the new H&M Spring 2014 Collection lookbook is a much better fit for the supermodel. Looking dewy and sweet, Kerr poses in comfy casual pieces and [off-duty looks](https://www.trendhunter.com/trends/modeloffduty-essentials) that would work for any body type and for any occasion. The series of images showcase a collection that is flirty and chic, and perfect for spring. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 71% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Off-duty Fashion:** Disruptive innovation opportunities could include creating personalized off-duty fashion collections that cater to different body types and occasions. - **Celebrity Campaign Stars:** Disruptive innovation opportunities could involve partnering with influential celebrities to front campaigns and increase brand appeal. - **Comfy Casual:** Disruptive innovation opportunities could revolve around designing comfortable and stylish casual wear that can be worn for various occasions. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunities could include incorporating off-duty fashion collections into retail offerings. - **Celebrity Marketing:** Disruptive innovation opportunities could involve investing in partnerships with influential celebrities for endorsement and promotion. - **Casual Wear:** Disruptive innovation opportunities could include the development of new fabrics and designs for comfortable and versatile casual clothing. ## Related on Trend Hunter - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md)