# Transforming Recycled Shopping Bags This H&M Packaging Concept Transforms into a Clothing Hanger By Rebecca Byers | Published 2016-02-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hm-packaging-concept References: [behance.net](https://www.behance.net/gallery/18587077/H-M-Sustainable-Retail-Packaging) Realized by St Louis-based graphic designer Jayvn Solomon, this unique sustainable packaging concept for H&M includes a recycled paper bag that transforms into a coat hangar. The innovative concept was conceived by Solomon based on its inherent appeal to the brand's target market, who are likely to demand standards regarding the environmental footprint of the brand's they shop. The H&M packaging concept would make a great vessel for the brand's sustainable fashion collection, which features mainly eco-friendly fabrics. As consumers look for small ways to infuse customer interactions with delight, innovative packaging concepts such as this that boast recycled materials and the ability to be repurchased post-purchase are the most likely to resonate on a meaningful level. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging:** Innovative packaging concepts that utilize recycled materials and have post-purchase functionality are resonating with consumers. - **Eco-friendly Fashion:** Consumers are increasingly demanding sustainable fashion options and brands like H&M are incorporating eco-friendly fabrics. - **Inherent Appeal Packaging:** Packaging concepts that align with a brand's target market's values, such as environmental consciousness, can create meaningful interactions with customers. ### Sectors Adopting This - **Retail:** Retailers like H&M can utilize sustainable packaging concepts to enhance their brand image and attract environmentally-conscious consumers. - **Graphic Design:** Graphic designers can explore innovative packaging concepts that transform and serve a post-purchase function, catering to the growing demand for sustainable products. - **Fashion:** Fashion brands, particularly those focusing on eco-friendly fabrics, can benefit from implementing packaging concepts that align with their sustainable values. ## Related on Trend Hunter - [Deflated Balloon Clothing Hangers](https://www.trendhunter.com/trends/chong-shop.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Thin-Wood Clothing Hangers](https://www.trendhunter.com/trends/charity-hanger.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Geometrically Shaped Hanger Concepts](https://www.trendhunter.com/trends/triangle-hanger.md) - [Reusable Golf Ball Packaging](https://www.trendhunter.com/trends/golf-ball-packaging.md) - [Recyclable Chilled Grocery Bags](https://www.trendhunter.com/trends/freshbag-recyclable-cool-bag.md)