# Mix-and-Match Aroma Installations
The H&M Nolita Pop-Up Lets Guests Create NYC-Inspired Scents

By Laura McQuarrie | Published 2024-10-09 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/hm-nolita-pop-up
References: [prnewswire](https://www.prnewswire.com/news-releases/hms-new-nolita-nyc-pop-up-showcases-fresh-brand-direction-and-leads-wave-of-new-locations-across-americas-302271647.html) & [about.hm](https://about.hm.com/content/hmabout/groupsite/en/news.html)

![Mix-and-Match Aroma Installations](https://cdn.trendhunterstatic.com/thumbs/547/hm-nolita-pop-up.jpeg)

From October 24th through December 29th, H&M invites people in New York City to visit its new boutique H&M Nolita pop-up space for activations across culture, fashion and beauty.

On opening day, the pop-up will welcome people in the city into an aroma installation and provide guests with the chance to create personalized bottles of essential oils inspired by the vibrancy of New York. As part of the experience, customers will be supported and guided by an expert sharing the inspirations behind six base oils, and suggesting how they might be combined to create unique scents.

Set to open in NYC's Nolita neighborhood, the H&M pop-up follows the opening of H&M SoHo, which shares a new store experience and refreshes the brand's presence in the United States.