# Formal Party Animals H&M Men's Fall 2010 Ad Campaign Features Free-Spirited Style By Summer Luu | Published 2010-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-mens-fall-2010 References: [fashionising](http://www.fashionising.com/pictures/p--Jon-Kortajarena-HM-Fall-2010-Ad-Campaign-8075-118165.html) & [hm](http://www.hm.com/) In the [H&M](https://www.trendhunter.com/trends/hm-x-glenn-martens) Men's Fall 2010 ad campaign, model Jon Kortajarena showcases a more upscale look for the budget-conscious brand. In the H&M spread of party looks, it's clear that [sleek shiny blazers](https://www.trendhunter.com/trends/nn07) matched with graphic tees and cool jeans is the look to don when it's time to party. Jon Kortajarena makes the dressy outfits of [suits and tuxes](https://www.trendhunter.com/trends/luxury-menswear-campaign) look carefree and cool. The H&M Men's Fall 2010 collection is stylish enough for any soiree. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Sleek Shiny Blazers:** Disruptive innovation opportunity: Develop affordable and sustainable alternatives to traditional formal wear materials, such as eco-friendly or recycled materials, for sleek shiny blazers. - **Graphic Tees:** Disruptive innovation opportunity: Create customizable and interactive graphic tees using augmented reality or wearable technology to enhance the party experience. - **Cool Jeans:** Disruptive innovation opportunity: Integrate smart textiles and sensors into cool jeans to provide features like temperature regulation or health monitoring. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Explore the use of AI and machine learning to personalize and recommend party outfits based on individual preferences and trends. - **Sustainable Materials:** Disruptive innovation opportunity: Develop new sustainable materials and production methods for formal wear, such as plant-based fabrics or 3D printing. - **Wearable Technology:** Disruptive innovation opportunity: Combine fashion and technology to create smart accessories or garments with built-in functionalities, like integrated sound or smart lighting. ## Related on Trend Hunter - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)