# Sci-Fi Series Metaverse Activations H&M is Launching an Experience Within H&M Loooptopia on Roblox By Laura McQuarrie | Published 2023-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hm-loooptopia References: [finance.yahoo](https://finance.yahoo.com/news/h-m-previews-stranger-things-130000886.html) & [hm](http://www.hm.com) In early 2023, H&M Loooptopia launched on [Roblox](https://www.trendhunter.com/trends/forever-21-2) and now, H&M is introducing a new limited-time experience in the metaverse to support the launch of the [Stranger Things summer collection](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things). In the collections, fans will find summer separates, surfer-inspired sets and retro styles informed by the 80s and 90s. The 24-piece capsule collection targets kids ages eight to 14, and through Roblox, the fashion brand reaches its Gen Alpha and Gen Z audience. The Stranger Things x H&M Pop-Up Event in H&M Loooptopia on Roblox introduces the Surfer Boy [Pizza](https://www.trendhunter.com/trends/doritos-and-stranger-things) Delivery Game, a Surfer Boy Pizza restaurant and the ability for players to collect clothing as rewards. After completing all the deliveries within the experience, Roblox Players will unlock a special trailer that shares a sneak peek of this fall's H&M Loooptopia experience. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 87% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Metaverse Fashion Activations:** Fashion brands are introducing limited-time experiences in the metaverse to reach younger generations, offering opportunities for immersive brand experiences and e-commerce sales in virtual environments. - **Gamified Shopping:** Through gaming platforms, fashion brands are innovating their marketing by incentivizing players to engage with their products and unlocking rewards for purchases. - **Virtual Try-on:** Virtual experiences within the metaverse offer the potential for users to try on clothes and accessories in personalized avatars, creating a unique and engaging e-commerce experience. ### Industries Being Reshaped - **Fashion:** Fashion brands are utilizing the metaverse to reach younger generations and create immersive e-commerce experiences for their customers. - **Gaming:** Gaming platforms like Roblox are becoming a marketing channel for fashion brands to gamify their marketing campaigns and incentivize players to engage with their brand and products. - **Retail:** Virtual experiences within the metaverse offer the potential for retail companies to create unique and engaging e-commerce experiences, with opportunities for personalized try-on and gamification features. ## Related on Trend Hunter - [Metaverse Apparel Collections](https://www.trendhunter.com/trends/forever-21-2.md) - [Tween-Approved Metaverse Worlds](https://www.trendhunter.com/trends/happy-nation.md) - [Metaverse Fashion Malls](https://www.trendhunter.com/trends/outfit-shopping-mall.md) - [Online Game Fashion Collections](https://www.trendhunter.com/trends/roblox-fashion.md) - [Metaverse Apparel Campaigns](https://www.trendhunter.com/trends/pacsun-springsummer-2022.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md) - [Fun-Filled Toy Metaverses](https://www.trendhunter.com/trends/walmart-land.md) - [Gamified Virtual Stores](https://www.trendhunter.com/trends/forever-21-shop-city.md) - [In-Game Metaverse Shops](https://www.trendhunter.com/trends/psycho-bunny-roblox.md)