# Effortless Feminine Resort Lookbooks The H&M Ladies Summer 2014 Catalog Stars Frida and Gracie By Meghan Young | Published 2014-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-ladies-summer-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/frida-gustavsson-gracie-carvalho-star-hm-summer-style-update/) & [hm](http://www.hm.com/ca/) The outfits featured in the [H&M](https://www.trendhunter.com/trends/femininity-in-bloom) Ladies Summer 2014 lookbook are fit for a [resort setting](https://www.trendhunter.com/trends/resort-wear-collection). Effortlessly feminine with flowing silhouettes and bright colors, the catalog is appropriately titled 'Vibrant Summer.' The blue and green hues are vivid even against a cloudless sky, crisp pool and lush greenery. Not to mention that they promote a serene energy perfect for vacations. The H&M Ladies Summer 2014 lookbook stars models Frida Gustavsson and Gracie Carvalho. The models appear to be channeling [Covergirl's](https://www.trendhunter.com/trends/covergirl-lash-blast-bond-mascara) slogan: Easy, breezy and beautiful. The Kaftans, patterned dresses and loose-fitting jumpsuits are must-haves for the upcoming season. It would be hard not to have at least one of two of these sophisticated and sexy outfits in one's summer wardrobe. Not to mention that the colorway is easy to work with. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Effortless Feminine Resort Lookbooks:** Opportunity for fashion brands to create lookbooks that emphasize flowing silhouettes and bright colors for resort wear. - **Vibrant Summer Catalogs:** Opportunity for retailers to create summer catalogs featuring vivid blue and green hues that promote a serene energy perfect for vacations. - **Easy, Breezy Fashion:** Opportunity for brands to design kaftans, patterned dresses, and loose-fitting jumpsuits that are sophisticated and sexy for the summer season. ### Where This Applies - **Fashion Retail:** Fashion retailers can capitalize on the trend of effortless feminine resort lookbooks and vibrant summer catalogs. - **Fashion Design:** Fashion designers have the opportunity to create easy, breezy fashion staples such as kaftans, dresses, and jumpsuits. - **Vacation and Resort Industry:** The vacation and resort industry can incorporate the vibrant summer trend into their marketing materials and merchandise. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Organic Cotton Beachwear](https://www.trendhunter.com/trends/hm-studio-1.md) - [Summer Sundress Drops](https://www.trendhunter.com/trends/park-fifth.md)