# Fashion Label Decor Stores The First H&M Home Store Recently Opened its Doors in Vancouver By Grace Mahas | Published 2021-06-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hm-home-store References: [dailyhive](https://dailyhive.com/vancouver/hm-home-the-amazing-brentwood-burnaby-vancouver-interior-open) & [www2.hm](https://www2.hm.com/en_ca/home.html) The [H&M Home](https://www.trendhunter.com/trends/hm-home) store recently opened its doors in Vancouver at the Amazing Brentwood shopping center. This marks the fashion retailer's first expansion into the home interior retailer space and is part of the brand's [new two-level H&M flagship store](https://www.trendhunter.com/trends/home-societe-group). The H&M Home store spans over 30,000 sq ft and accounts for roughly 25% of the store's overall footprint. The store offers a curated selection of modern home accessories and decor including bedding, dinnerware, rugs, pillows, blankets, cookware, and bath goods. Those unable to shop in-person at the store are also able to order their items online. The new store will appeal to Millennial and Gen Z consumers looking for fashion-forward and affordable finishing touches for their homes. Image Credit: Kenneth Chan/Daily Hive ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 21% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Fashion-retailer Home Decor Stores:** With the opening of the first H&M Home store, more fashion retailers are expanding into the home interior retailer space. - **Curated Selections of Home Goods:** Fashion retailers are providing curated selections of modern home accessories and decor to meet the needs of Millennial and Gen Z consumers. - **Online Home Decor Retailers:** Online home decor retailers are becoming increasingly important as more consumers shop from home due to the pandemic. ### Who This Affects Most - **Fashion Retail:** There is an opportunity for fashion retailers to expand into the home interior retailer space to meet the needs of their consumer base. - **Home Decor:** The opening of the first H&M Home store highlights a trend towards more curated selections of modern home accessories and decor. - **E-commerce:** As more consumers shop from home, there is a growing need for online home decor retailers to provide access to modern and affordable home decor products. ## Related on Trend Hunter - [Retail Furniture Market Expansions](https://www.trendhunter.com/trends/hm-home.md) - [Fashion Brand Decor Stores](https://www.trendhunter.com/trends/primark-home.md) - [Accessible Home Decor](https://www.trendhunter.com/trends/fox-home.md) - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Multi-Material Home Collections](https://www.trendhunter.com/trends/banana-republic-2.md) - [Sustainable Fashion Store Openings](https://www.trendhunter.com/trends/reformations-new-vancouver-location.md) - [Home Decor Concept Stores](https://www.trendhunter.com/trends/home-decor-concept.md) - [Modern Home Essentials Stores](https://www.trendhunter.com/trends/silk-snowv.md) - [Furniture Store Expansions](https://www.trendhunter.com/trends/new-zealand.md)