# Colorful Emotion-Evoking Decor Series H&M Home and PANTONE Launch a Interior Decor Collection By Amy Duong | Published 2023-01-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hm-home-and-pantone References: [designtaxi](https://designtaxi.com/news/422025/PANTONE-x-H-M-Home-Elegantly-Splash-Your-Space-With-Color-For-Calm-Joy/) & [about.hm](https://about.hm.com/news/general-news-2023/the-power-of-colour---presenting-h-m-home--pantone.html?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [H&M Home](https://www.trendhunter.com/trends/pantone-x-hm) and PANTONE work in collaboration to launch a new collection full of stylish interior decor that is inspired by how colors are able to play a role in altering moods and bringing inspiration to one's lifestyle. To match the emotionally evoking feelings, the capsule splits itself into two palettes -- Calm & Soothing and [Energy & Joy](https://www.trendhunter.com/trends/affordable-luxury-home). Blue is described by H&M Home as reminiscent of open spaces, the sky, and the sea, associating itself with freedom and calmness. Red brings more passion and heat, bringing a sense of courage. Calm & Soothing in this case includes "PANTONE’s [Pistachio](https://www.trendhunter.com/trends/pistachio-candle) (2260C), Petrol (548C), green (5545C), and Mid Blue (2178C)." Energy & Joy is captured by the company's "pink (707C), red (3517C), orange (2027C), and apricot (2022C)." Image Credit: H&M ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 56% | Activity: 52% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Emotion-evoking Decor:** The trend of using color to evoke emotion in home decor presents an opportunity for brands to create products that tap into consumers' feelings and sense of self. - **Color-themed Collections:** Creating home decor collections based on specific color palettes allows brands to offer cohesive and curated products to consumers. - **Color Psychology:** The exploration of how different colors and shades can affect mood and wellbeing offers an innovative route for brands and designers. ### Sectors Adopting This - **Home Decor:** The home decor industry can leverage the trend of emotion-evoking decor to design and market products that cater to consumers' desire for both functionality and aesthetics. - **Retail:** Retail industries can explore the use of color psychology in their merchandising strategies to create a more engaging and memorable in-store experience for customers. - **Interior Design:** The study of color psychology offers an exciting opportunity for interior designers to create personalized and impactful spaces for clients based on their emotional needs and preferences. ## Related on Trend Hunter - [Food-Hued Serveware](https://www.trendhunter.com/trends/pantone-x-hm.md) - [Chromatic Emotional Home Decor](https://www.trendhunter.com/trends/3form-2025-color-collection.md) - [Colorfully Saturated Home Collections](https://www.trendhunter.com/trends/tesammans-collection.md) - [Serene Furniture Collections](https://www.trendhunter.com/trends/joybird-x-pantone.md) - [Limited-Edition Artistic Collections](https://www.trendhunter.com/trends/pantone-partnered.md) - [Color-Informed Hospitality Experiences](https://www.trendhunter.com/trends/pantone-x-mandarin-oriental.md) - [Retro-Themed Metallic Homeware](https://www.trendhunter.com/trends/rabanne-hm-home.md) - [Expertly Curated Color Palettes](https://www.trendhunter.com/trends/2025-color-collection.md) - [Colorwear Apparel Line](https://www.trendhunter.com/trends/loungewear-and-activewear-1.md)