# Star-Studded Holiday Commercials The H&M Holiday Commercial is a Katy Perry Musical Spectacular By Malika Renee Butss | Published 2015-12-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hm-holiday References: [hypebeast](http://hypebeast.com/2015/11/katy-perry-hm-christmas-video) & [youtube](https://www.youtube.com/watch?v=E71sKFD-spQ) Singer/actress Katy Perry is the leading lady in the 2015 H&M Holiday campaign. Following a merry photo shoot with Perry in various H&M looks, the brand has released a musical-themed commercial starring the pop diva. In the latest holiday installment for the mega fast fashion retailer, we see Katy Perry start off as a fairy before cycling through the show-stopping outfits she wore in the H&M Holiday photo shoot. Assisting Perry -- while she sings and dances -- are a group of elves, gingerbread men, reindeer, snowmen, tin soldiers and model Sean O'Pry. The jolly production is set to the upbeat sounds of Perry's new holiday track 'Every Day is a Holiday' and targets fashion lovers and fans of the popular songstress. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Celebrity-starring Advertisements:** Businesses can consider featuring popular celebrities in their ad campaigns to draw attention to their products. - **Musical-themed Commercials:** Companies can add music and dance to their advertisements to create a memorable experience for viewers. - **Fast Fashion Holiday Campaigns:** Businesses in the fashion industry can launch holiday-themed campaigns to attract customers during the festive season. ### Who This Affects Most - **Fashion:** Fashion brands can collaborate with celebrities to showcase their clothing lines and increase sales. - **Advertising:** Advertising agencies can create musical-themed commercials with popular songs and dance numbers to promote their clients' products. - **Music:** Music streaming services can partner with clothing brands for brand integration opportunities and to promote new artists. ## Related on Trend Hunter - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Pop Star-Inspired Holiday Dolls](https://www.trendhunter.com/trends/mariah-carey-barbie.md) - [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Holiday-Centric Retailer Campaigns](https://www.trendhunter.com/trends/holiday-your-way.md) - [Singer Holiday Decor Series](https://www.trendhunter.com/trends/heart-home-holiday.md) - [Christmas Retail Delivery Campaigns](https://www.trendhunter.com/trends/debenhams-delivered-campaign.md) - [AR-Focused Holiday Commercials](https://www.trendhunter.com/trends/share-more-joy.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md)