# Passionate Holiday Shoots (UPDATE) The H&M Holiday 2011 Campaign Gets Celebrity Families Bonding By Marriska Fernandes | Published 2011-11-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hm-holiday-2011-campaign References: [fashiongonerogue](http://fashiongonerogue.com/karen-elson-joan-smalls-edita-vilkeviciute-georgia-jagger-hm-holiday-2011-campaign/) & [hm](http://www.hm.com) As the holiday season sets in, an array of family reunions start taking place, and that’s exactly what the H&M Holiday 2011 Campaign features. Just like last year’s campaign, H&M has got celebrities posing with their families (how cute is that). The celebs include Karen Elson and sister Kate Elson, Joan Smalls, Edita Vilkeviciute, Tony Ward, Georgia May Jagger and her mom Jerry Hall. It is interesting to see happy families smiling away and posing in chic H&M fashion. The collection is simple and heartwarming, and sure brings in the [festive season](https://www.trendhunter.com/trends/chanel-winter-tale) with some happy and hearty winter clothes. The H&M Holiday 2011 Campaign appeals to families by showing the simple bond that [celebrity families share](https://www.trendhunter.com/trends/joyful-chaos-family). From couples, to parents and kids, the heartwarming holiday season has never been more exuberant. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 55% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Family-inclusive Marketing:** Using real families and celebrities to advertise products creates a more relatable and authentic campaign. - **Celebrity Family Influencers:** Working with celebrity families to promote products can increase a brand's reach and appeal to a wider audience. - **Holiday Season Advertising:** Capitalizing on the holiday season to advertise products can create a sense of urgency and appeal to the festive, gift-giving mood. ### Who This Affects Most - **Fashion:** Fashion brands can use family-inclusive marketing to showcase their clothing lines and attract families looking for matching outfits. - **Consumer Goods:** Consumer goods companies can collaborate with celebrity families to promote their products and further solidify their brand image. - **Entertainment:** Entertainment companies can leverage the excitement of the holiday season to promote events and activities for families to enjoy together. ## Related on Trend Hunter - [Holiday Loungewear Capsules](https://www.trendhunter.com/trends/skimsloungeset-holiday.md) - [Family-Honoring Festive Campaigns](https://www.trendhunter.com/trends/family-campaign-1.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Holiday Handbag Campaigns](https://www.trendhunter.com/trends/resort-2025-campaign.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md)