# Pop Art-Inspired Fashion Ads The H&M Gallery Girl Campaign Stars Model Jac Jagaciak By Meghan Young | Published 2014-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-gallery-girl References: [fashiongonerogue](http://www.fashiongonerogue.com/jac-jagaciak-channels-pop-art-chic-hm-gallery-girl-shoot/) & [hm](http://www.hm.com) The H&M Gallery Girl ad campaign itself might not be inspired by pop art, but the fashion featured throughout certainly is. Aside from some all-black ensembles that appear to channel the artist spirit instead of the actual art, the pieces are full of [vibrant prints and hues](https://www.trendhunter.com/trends/joy-artist-capsule) that would jazz up any wardrobe. Yet the looks are not youthful; they are chic and sophisticated, which is suitable for a true gallery girl. Starring model Jac Jagaciak, the H&M Gallery Girl ad campaign is shot in studio against both a white and red backdrop. It toggles between candid grayscale portraits and [colorful full-body captures](https://www.trendhunter.com/trends/contemporary-femininity). The brunette beauty is clad in a mix of sharp separates as well as girly silhouettes that come together to form a smart collection. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Pop-art Fashion:** Opportunity for brands to incorporate colorful pop-art inspired prints into their fashion campaigns to attract a younger demographic. - **Chic Sophistication:** Opportunity for fashion brands to create chic and sophisticated looks that appeal to mature audiences, while still incorporating bold prints and colors. - **Candid Capture:** Opportunity for fashion brands to incorporate candid grayscale portraits into their ad campaigns for a more relatable and approachable image. ### Industries Being Reshaped - **Fashion:** Fashion brands can adopt the pop-art trend to their fashion lines to attract younger demographic. - **Photography:** Opportunities for photographers to create candid and approachable images, while incorporating modern fashion trends. - **Advertising:** Creative agencies can adopt pop-art and bright colors for their ads to create a bold and eye-catching message. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md)