# DIY Fashion Music Videos H&M Launches ‘Fashion Against AIDS' Campaign Game By Shelby Lee Walsh | Published 2009-05-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/hm-fashion-against-aids References: [hm](http://www.hm.com/gb/#/faa2009/) H&M has always tried to be a socially responsible company. Now to promote their agenda of a fashionably better world, they have just released a Fashion Against AIDS campaign game. This campaign allows users to make their own music videos with some of their favorite celebrities including Dita Von Teese, Pharrel Williams and Robyn. Drag and drop to mix your own beats and become more aware while you do! **Implications** - With large corporations dominating contemporary society, many consumers are looking to the streets for ideas. Businesses should do the same, as many individuals enjoy this sense of style and will appreciate this new perspective. Companies would be wise to study how street styles and products can be used to infuse new life into their own commodities. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 48% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Street Style Inspirations:** Businesses can study street styles and products to infuse new life into their own commodities. - **DIY Music Videos:** Companies can create interactive ad campaigns that allow users to make their own music videos. - **Socially Responsible Advertising:** Brands can promote their socially responsible agendas through innovative and engaging advertising campaigns. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the DIY fashion trend by offering customizable clothing and accessories. - **Advertising and Marketing:** Marketing agencies can create interactive ad campaigns that allow users to personalize their own advertising content. - **Entertainment and Media:** Companies in the entertainment and media industry can explore interactive and gamified content that promotes social awareness. ## Related on Trend Hunter - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Dynamic Mobile Fashion Games](https://www.trendhunter.com/trends/fashionverse.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Fashion Gaming App-Updates](https://www.trendhunter.com/trends/fashion-gaming-app-drest.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Fashion Styling Games](https://www.trendhunter.com/trends/bellemint.md)