# Casual Brit-Inspired Fashion The H&M Fall 2013 Campaign Stars an Effortless Gisele Bundchen By Meghan Young | Published 2013-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-fall-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/gisele-bundchen-is-back-for-hm-fall-2013-ads/) & [hm](http://www.hm.com) Shot on the streets of central London, England, the H&M Fall 2013 ad campaign stars top model Gisele Bundchen, who last appeared in the [Spring 2011](http://www.trendhunter.com/trends/gisele-bundchen-h-m-spring-2011) campaign for the retail brand. In a way, the fashion takes on the classic Brit style. From peacoats and turtlenecks to brimmed hats and slim pants, the Brazilian beauty is at once casual and classy in a relaxed manner. The H&M Fall 2013 ad campaign essentially encourages people to embrace an [effortless elegance](https://www.trendhunter.com/trends/contemporary-femininity) for the cool autumn season. And that doesn't involve any subtle sexiness. Instead, the looks are pretty androgynous. In spite of the layers, the looks have a lightweight appeal thanks to the pale color palette. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 97% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Effortless Elegance:** The H&M Fall 2013 ad campaign encourages a fashion trend of embracing effortless elegance for the cool autumn season. - **Classic Brit Style:** The H&M Fall 2013 ad campaign showcases a trend of incorporating classic British fashion elements into casual outfits. - **Androgynous Looks:** The H&M Fall 2013 ad campaign features a trend of androgynous fashion looks with a lightweight appeal. ### Who This Affects Most - **Fashion Retail:** The H&M Fall 2013 ad campaign presents opportunities for fashion retailers to offer casual, effortlessly elegant clothing in line with the classic Brit style. - **Modeling:** The H&M Fall 2013 ad campaign creates opportunities for models to showcase their versatility by embodying androgynous fashion looks. - **Photography:** The H&M Fall 2013 ad campaign opens up opportunities for photographers to capture the essence of effortless elegance in a classic Brit-inspired setting. ## Related on Trend Hunter - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)