# Crowdsourced Fashion Contests H&M's Design Award is Determined by a Public Vote By Laura McQuarrie | Published 2014-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-design-award References: [refinery29](http://www.refinery29.com/2014/01/60651/hm-design-award-finalists-2014) & [designaward.hm](http://designaward.hm.com/) The H&M Design Award is one that goes to an up-and-coming designer, as decided by voters from around the world. The winner of the award receives $68,000 in cash and the chance to present their [fashion collection at Stockholm Fashion Week](https://www.trendhunter.com/trends/endless-runway). Some of the looks that were in the running this year included a range of prints, patterns and sporty silhouettes. Although it's up to the public to decide who the winner of the competition will be, the finalists are hand-picked by a tough jury of individuals like Erdem Moralioğlu, Serena Hood of British Vogue and Sara Maino of [Vogue Italia](https://www.trendhunter.com/trends/forever-care). This year, Eddy Anemian has been named the winner of the 2014 H&M Design Award and his collection will be available through H&M as of the end of October. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 40% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourcing Fashion:** Opportunity for brands to engage with their customers and tap into their creativity by crowdsourcing fashion designs. - **Public Voting:** Increased popularity of public voting in fashion contests, allowing consumers to have a say in determining the winner and fostering brand loyalty. - **Up-and-coming Designers:** Growing recognition and support for emerging designers through awards and competitions, providing them with exposure and opportunities. ### Where This Applies - **Fashion and Retail:** Brands can leverage crowdsourcing and public voting to create unique and customer-centric fashion collections, increasing consumer engagement and sales. - **E-commerce Platforms:** Platforms can offer specialized services for crowdsourced fashion contests, connecting brands with designers and providing a platform for public voting. - **Fashion Events and Awards:** Organizers of fashion events and awards can incorporate public voting systems to increase audience participation and generate buzz around emerging designers. ## Related on Trend Hunter - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [AI-Powered Garment Customizers](https://www.trendhunter.com/trends/hm-group-1.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Creative-Centric Campaigns](https://www.trendhunter.com/trends/cfda-and-swarovski.md)