# Botanical Beauties Shoots H&M Conscious Fall 2011 Campaign in Head-to-Toe Floral Prints By Summer Luu | Published 2011-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-conscious-fall-2011 References: [fashiongonerogue](http://fashiongonerogue.com/frida-gustavsson-caroline-brasch-nielsen-hm-conscious-fall-2011-campaign/) & [hm](http://www.hm.com) The latest H&M Conscious Fall 2011 campaign shows off a chic collection of flirty floral prints and delicate embroidery pieces. Starring models Frida Gustavsson and Caroline Brasch Nielson the brunette beauties dress up in 50s-inspired frocks and cozy knitted sweaters. Suit jackets and pants take on a classy tweed while head-to-toe blossomy prints are seen throughout the campaign. The matching sets of botanical dresses and heels is surprisingly flirty and fun. A crisp all-white set of ensembles showcases ladylike cuts and dainty details. All of the clothing pieces within the collection are made of eco-friendly materials from organic cotton or linen to recycled wool and organic hemp. Environmentally friendly fashionistas who want sassy, sustainable style will fall in love with the new H&M Conscious Fall 2011 Collection. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 73% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Eco-friendly Fashion:** Opportunity for disruptive innovation in creating sustainable fashion using organic materials and recycled fabrics. - **Floral Prints:** Opportunity for disruptive innovation in incorporating bold and vibrant floral prints in fashion designs. - **Botanical Fashion:** Opportunity for disruptive innovation in creating fashion collections inspired by botanical elements and nature. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating eco-friendly and sustainable practices. - **Textile:** Opportunity for disruptive innovation in the textile industry by developing new methods of utilizing organic and recycled materials in fabric production. - **Retail:** Opportunity for disruptive innovation in the retail industry by offering eco-friendly fashion options and promoting sustainable fashion practices. ## Related on Trend Hunter - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Organic Cotton Beachwear](https://www.trendhunter.com/trends/hm-studio-1.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)