# Recycled Autumnal Apparel The H&M Conscious Exclusive Collection Spotlights Sustainable Materials By Laura McQuarrie | Published 2018-09-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hm-conscious-exclusive References: [prnewswire](https://www.prnewswire.com/news-releases/hm-announces-first-ever-conscious-exclusive-collection-for-the-fw-2018-season-introducing-recycled-cashmere-and-velvet-made-from-recycled-polyester-300709814.html) & [hm](http://hm.com/) The Fall/Winter 2018 H&M Conscious Exclusive collection puts a spotlight on [sustainable fabric](https://www.trendhunter.com/trends/in-good-company), with garments made from [recycled cashmere](https://www.trendhunter.com/trends/reformation-cardigan) and velvet made from recycled polyester. As part of its commitment to [eco-friendly fashion](https://www.trendhunter.com/trends/earthytweens), the online-only range from H&M also features leftover ECONYL from the H&M Conscious Exclusive Spring/Summer 2018 collection. In the collection, consumers will find styles that are modern, laid-back and luxurious. Some of the standout pieces include full-length black coats, sequinned floral jackets made from recycled PET bottles and a printed dress made from 100% organic silk. When it comes to dressing up the pieces from the H&M Conscious Exclusive collection with accessories, consumers are able to make the most of new eco-friendly statement pieces like earrings, socks, scarves and footwear made from recycled materials. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 65% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fabric:** Opportunity for disruptive innovation in creating new sustainable fabric materials and production processes. - **Recycled Materials:** Opportunity for disruptive innovation in developing new ways to recycle materials for fashion and apparel. - **Eco-friendly Accessories:** Opportunity for disruptive innovation in designing and producing accessories using recycled and sustainable materials. ### Industries Being Reshaped - **Fashion & Apparel:** Opportunity for disruptive innovation in adopting sustainable fabric and recycling practices across the fashion industry. - **Textile Manufacturing:** Opportunity for disruptive innovation in developing new manufacturing processes to create sustainable fabrics from recycled materials. - **Accessories:** Opportunity for disruptive innovation in the production of eco-friendly accessories, such as earrings, socks, scarves, and footwear. ## Related on Trend Hunter - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Camel Hair-Made Sustainable Materials](https://www.trendhunter.com/trends/cameluxe.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Sustainable Fashion Apparel](https://www.trendhunter.com/trends/clara-cashmere-cardigan.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)