# In-App Loyalty Programs H & M Club Lets Shoppers Collect Rewards Via the Retailer's App By Jana Pijak | Published 2016-04-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hm-club References: [hm](https://www.hm.com/de/hmclub) & [vogue.de](http://www.vogue.de/people-kultur/people-news/mode-news-h-m-launcht-h-m-club-programm) H & M Club is a unique loyalty program launched by the fast fashion retailer last year. Described as "fashion with benefits," the service lets the Swedish label's consumers access exclusive discounts, coupons and even pre-sale event invites conveniently. Accessible online and via H & M's popular [mobile platform](https://www.trendhunter.com/trends/aritzias-new-app), this in-app loyalty program makes the retailer's target audience part of an exclusive community of like-minded fashion fans. This convenient and gamified rewards program tracks and collects points with every dollar spent and is an economical service frequent shoppers will benefit from. Every time one makes a purchase, their H & M Club scoreboard will be updated, unlocking new deals, discounts and event invites in their location. In addition to the loyalty program's money-saving coupons, users can access exclusive club member deals like access to limited edition clothing items that are reserved for their viewing. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Gamified Loyalty Programs:** Disruptive innovation opportunity: Create loyalty programs that engage customers through gamification, making the experience more fun and interactive. - **Mobile Loyalty Platforms:** Disruptive innovation opportunity: Develop loyalty programs that are accessible through mobile apps, allowing customers to easily track and redeem their rewards. - **Personalized Rewards:** Disruptive innovation opportunity: Implement loyalty programs that offer personalized rewards based on individual customer preferences and behavior. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Introduce in-app loyalty programs that enhance customer engagement and encourage repeat purchases within the fashion retail industry. - **Mobile App Development:** Disruptive innovation opportunity: Offer services for developing mobile loyalty platforms that can be customized for various businesses and industries. - **Customer Data Analysis:** Disruptive innovation opportunity: Provide solutions for analyzing customer data to create personalized rewards and experiences for loyalty program members. ## Related on Trend Hunter - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [Discount Retailer Rewards Apps](https://www.trendhunter.com/trends/poundland-1.md) - [Waxing-Rewarding Loyalty Apps](https://www.trendhunter.com/trends/waxing-rewarding-loyalty-app.md) - [Early-Access Shopping Apps](https://www.trendhunter.com/trends/jcrew-app.md) - [Allen Key-Inspired Rewards Programs](https://www.trendhunter.com/trends/ikea-family-loyalty-program.md) - [Fitness Loyalty Programs](https://www.trendhunter.com/trends/under-armour-1.md) - [Men-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/members-only-rewards.md) - [Loyalty-Based Rewards Programs](https://www.trendhunter.com/trends/nescafe-dolce-gusto.md)