# Supermodel-Only Family Photos The H&M Christmas 2013 Campaign Features a Blessed DNA Pool By Vasiliki Marapas | Published 2013-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hm-christmas-2013 References: [thecitizensoffashion](http://thecitizensoffashion.com/2013/11/05/christy-turlington-for-hm-christmas-2013-ad-campaign/) & [smartologie](http://www.smartologie.com/2013/11/doutzen-kroes-christy-turlington-for-h.html) Christy Turlington has rounded up her closest supermodel friends for a rowdy [holiday gathering](https://www.trendhunter.com/trends/family-campaign-1) in the new [H&M](https://www.trendhunter.com/trends/paddington) Christmas 2013 campaign. Turlington, along with Doutzen Kroes, Liu Wen and Cora Emmanuel, dons [cozy knitwear](https://www.trendhunter.com/trends/skims-x-cactus-plant-flea-market), jersey dresses, satin frocks and bejeweled sweaters as they good-naturedly engage in the holiday festivities. The gang even assembles for an eclectic family portrait-esque shot that captures the quirky, rambunctious and overwhelming nature of family gatherings. H&M will surely be a staple brand this season, with affordable -- yet, still adorable -- pieces. Since your schedule is sure to be jam-packed with dinner parties, cocktail soirees and jubilees, dress to impress with H&M’s impressive collection of both casual and glamorous duds. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Supermodel-only Family Photos:** Disruptive innovation opportunity: Offering exclusive celebrity-inspired family photoshoots for everyday consumers. - **Cozy Knitwear and Jersey Dresses:** Disruptive innovation opportunity: Creating sustainable and ethically sourced cozy knitwear and jersey dresses for a comfortable yet fashionable holiday season. - **Affordable Glamorous Duds:** Disruptive innovation opportunity: Developing a digital platform that offers affordable rentals of high-end designer clothing for special occasions. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunity: Implementing AI technology to offer automated and customized family photo shoots, eliminating the need for professional photographers. - **Sustainable Fashion:** Disruptive innovation opportunity: Using innovative fabric technologies to create eco-friendly and socially responsible knitwear and jersey dresses. - **Fashion Rental:** Disruptive innovation opportunity: Building an online marketplace that offers a wide range of affordable, high-quality clothing rentals for various occasions. ## Related on Trend Hunter - [Holiday Loungewear Capsules](https://www.trendhunter.com/trends/skimsloungeset-holiday.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Family-Honoring Festive Campaigns](https://www.trendhunter.com/trends/family-campaign-1.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md)