# Silver Celebrity Statues The Shiny and Nearly Nude H&M Beckham Monuments are Eye-Catching By Vivian Lau | Published 2012-08-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hm-beckham References: [psfk](http://www.psfk.com/2012/08/david-beckham-statues.html) & [hmbeckham](http://hmbeckham.com/) The [H&M](https://www.trendhunter.com/trends/hm-nolita-pop-up) Beckham campaign encourages you to pose up against a shiny, 10-foot statue of David Beckham. In this publicity stunt, impressive statues will plant roots in New York City, San Francisco and Los Angeles and wait for people to flock for a photo-op. Prizes (a $1000 H&M shopping spree, signed underwear or an Oscar-sized miniature version of the statue) could be won if a snapped photo is uploaded on [Instagram](https://www.trendhunter.com/trends/maybelline-new-york) with the correct hastag #hmbeckham. The insane popularity around David Beckham makes him the go-to guy for any promotional campaign (it really doesn't matter what he sells). This time round, fan girls will marvel at surely stances that proudly show off his manly figure -- it's not quite Michaelangelo's God-idolizing work, but it comes pretty close. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Celebrity Campaigns:** The popularity of photo-op campaigns encourages brands to create interactive experiences for their audience. - **Social Media Contests:** Running contests on social media platforms can effectively increase engagement and brand awareness. - **Innovative Promotional Tactics:** Unconventional promotional tactics such as large-scale statues can generate buzz and increase brand exposure. ### Sectors Adopting This - **Fashion Retail:** Fashion brands can utilize interactive celebrity campaigns to increase brand awareness and sales. - **Tourism:** Cities can use large-scale statues to attract tourists and promote their city or landmarks. - **Marketing and Advertising:** Innovative promotional tactics and creative social media contests can help marketing and advertising agencies stand out and attract clients. ## Related on Trend Hunter - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [3D-Scanned Sports Statues](https://www.trendhunter.com/trends/sports-statues.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Evocative Evening Fragrances](https://www.trendhunter.com/trends/amber-breeze-eau-de-parfum.md) - [Naturalistic Amber-Forward Fragrances](https://www.trendhunter.com/trends/david-beckham-true-instinct.md) - [Virtually Outfitted Landmarks](https://www.trendhunter.com/trends/nuptse-1996-jacket.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md) - [Athlete-Customized Luxe Cars](https://www.trendhunter.com/trends/fuoriserie-essentials.md)