# Teen Self-Care Collections H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range By Kanesa D | Published 2023-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hm-beauty-1 References: [fashionunited.uk](https://fashionunited.uk/news/fashion/h-m-beauty-is-launching-a-gen-z-skincare-and-bodycare-range/2023041869034) & [www2.hm](https://www2.hm.com/en_ca/women/shop-by-product/beauty.html)  [H&M Beauty](https://www.trendhunter.com/trends/hm-beauty-fragrance) is releasing a unique line of 10 everyday vegan staples aimed at [Gen Z](https://www.trendhunter.com/trends/revolution-skin) consumers looking to invest in self-care. OHH! (Oh Hey [Hero](https://www.trendhunter.com/trends/hero-bread-crafted-collection)) was created to provide "an honest and modest curation of products that make life a little easier and a whole lot more enjoyable." According to H&M Beauty, the 10-piece line-up has been condensed and simplified to reduce stress while enlivening the everyday routine with "super-smart, and dependable" necessary items. The collection comprises body lotion, deodorant, hand cream, body scrub, body serum, and body wash. An aloe vera-infused shaving gel and a five-blade razor are also available to keep pesky hairs out of the way. On April 20, the Ohh! (Oh Hey Hero) range will debut exclusively at H&M Beauty in more than 2,000 locations as well as online. Image Credit: H&M Beauty ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 78% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Gen Z Skincare:** H&M Beauty is launching a unique line of vegan everyday staples aimed at Gen Z consumers looking to invest in self-care. - **Simplified Beauty Routines:** H&M Beauty's OHH! collection was created to provide a condensed and simplified skincare and body care line, reducing stress and enlivening everyday routines. - **Transparent and Honest Branding:** The Ohh! (Oh Hey Hero) line by H&M Beauty aims to provide 'an honest and modest curation of products,' reflecting a trend towards transparent and honest branding in the skincare industry. ### Sectors Adopting This - **Beauty and Personal Care:** H&M Beauty's Ohh! (Oh Hey Hero) range reflects a trend towards simplified and transparent skincare and body care, offering disruptive innovation opportunities within the beauty and personal care industry. - **Retail and E-commerce:** H&M Beauty's Ohh! (Oh Hey Hero) range will debut exclusively at H&M Beauty in-store and online, pointing towards opportunities for disruptive innovation in the retail and e-commerce sectors. - **Sustainability:** H&M Beauty's vegan and aloe vera-infused staples reflect a growing trend towards sustainable and eco-conscious skincare and body care, offering disruptive innovation opportunities across various industries, including beauty and personal care, apparel, and consumer packaged goods. ## Related on Trend Hunter - [Health-Focused Youth Skincare](https://www.trendhunter.com/trends/revolution-skin.md) - [Ethereal Self-Care Collections](https://www.trendhunter.com/trends/the-dream-collection-by-rituals.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Gen Z-Approved Skincare Ranges](https://www.trendhunter.com/trends/smuuti-skin.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Gentle Youth Skincare](https://www.trendhunter.com/trends/gen-alpha-collection.md) - [Gen Z Self-Care Capsules](https://www.trendhunter.com/trends/not-your-mothers.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Spa-Style Body Care](https://www.trendhunter.com/trends/glossier-2.md)