# Romantic Summer Apparel Collaborations H&M and Brock Collection Unveil a Partnered Summer Launch By Elena Rahman | Published 2021-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-and-brock-collection References: [fashionunited.uk](https://fashionunited.uk/news/fashion/h-m-unveils-summer-collaboration-with-brock-collection/2021060155785) & [www2.hm](https://www2.hm.com/en_ca/search-results.html?q=brock+collection+x+h&m) As summer approaches, H&M and Brock Collection unveil their collaborative summer launch, featuring romantic and sophisticated styles. Brock Collection, the LA-based womenswear brand founded by Laura Vassar and Kristopher Brock, brings forth its signature pieces to the collaboration. A range of dresses, blouses, tops, denim jeans and shorts, shoes, jewellery, handbags, and sunglasses are used to create the capsule's "softly romantic yet city-ready" style. This womenswear collection features country florals, tie-up shoulder straps and corset-like details that combine comfort with elegance. The capsule is made from sustainable materials such as organic linen and cotton, recycled cotton, and recycled polyester to respond to the ongoing demand for eco-conscious manufacturing. In partnership with Brock Collection, H&M aims to make luxe craftsmanship accessible to all. Image Credit: Fashion United ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 69% | Activity: 30% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** The use of sustainable materials like organic linen and recycled polyester to create eco-conscious fashion apparel. - **Collaborative Collections:** The creation of unique designs by partnering with other fashion brands and expanding the array of style options for consumers. - **Romantic Apparel:** The preference for feminine and detailed clothing styles that combine elegance with comfort for women’s summer fashion. ### Sectors Adopting This - **Fashion:** The fashion industry implements sustainable practices and frequent collaborations to remain eco-friendly and present diverse clothing options to customers. - **Retail:** Retail sales of sustainable and romantic summer collections through collaborative efforts cater to the increasing demand for eco-friendly and fashionable clothing. - **Manufacturing:** Manufacturers seek to produce clothing by utilizing sustainable materials and techniques that cater to the eco-conscious customer demographic. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Organic Cotton Beachwear](https://www.trendhunter.com/trends/hm-studio-1.md) - [Summer Sundress Drops](https://www.trendhunter.com/trends/park-fifth.md) - [Floral Flip Flop Collabs](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md)