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# Lavish Festival Suites
The H&M Airbnb SXSW Sweepstakes is Giving Away Three Free Stays

By Rebecca Byers | Published 2015-03-11 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/hm-airbnb-sxsw-sweepstakes
References: [refinery29](http://www.refinery29.com/2015/03/83582/airbnb-hm-sxsw-suites) & [airbnb](https://www.airbnb.ca/rooms/5490456?locale=en)

An H&M [Airbnb](https://www.trendhunter.com/trends/restored-italian-house) SXSW Sweepstakes is offering three individuals the chance to stay at a stunning Austin house for free during the 2015 festival.

The house has three suites for three winners and the contest can be entered through the 'Contact Host' function on the listings for the suites, as with all Airbnb sweepstakes.
The luxurious house is decked out entirely in decor from the [H&M Home](https://www.trendhunter.com/trends/hm-home) collection by interior design start-up Homepolish.

The H&M Airbnb SXSW Sweepstakes may be coming to a close soon, but the stylish interior is sure to still serve as excellent interior design inspiration.

The first collaboration between H&M Home and Airbnb, the suite is outfitted in details that perfectly encapsulate the spirit of SXSW.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 69% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Why This Trend Is Growing

- **Festival Accommodation:** Opportunity for businesses to partner with festivals and offer unique and luxurious accommodation options.
- **Interior Design Start-ups:** Growing market for start-ups specializing in interior design, providing innovative and stylish decor options.
- **Collaborative Marketing:** Trend of brands joining forces to create unique and memorable marketing experiences, such as the collaboration between H&M Home and Airbnb.

### Industries Being Reshaped

- **Hospitality:** Hotels and accommodation providers can explore offering customized experiences and partnerships with event organizers.
- **Home Decor:** Opportunities for home decor companies to collaborate with interior design start-ups and create exclusive collections.
- **Fashion Retail:** Fashion brands can team up with accommodation platforms to offer fashion-themed stays and promotions.

## Related on Trend Hunter

- [Rent-Free Hotels](https://www.trendhunter.com/trends/restored-italian-house.md)
- [Festival-Ready Fashion Rentals](https://www.trendhunter.com/trends/the-festival-closet.md)
- [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md)
- [Glam Fan Experiences](https://www.trendhunter.com/trends/airbnb-original-experience.md)
- [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md)
- [Music-Legend-Inspired Overnight Stays](https://www.trendhunter.com/trends/purple-rain-house.md)
- [Outdoorsy Summer Sweepstakes](https://www.trendhunter.com/trends/summer-sweepstakes.md)
- [Gen Z Dorm Makeovers](https://www.trendhunter.com/trends/dream-dorm-makeover-contest.md)
- [Easter Candy Suites](https://www.trendhunter.com/trends/peeps-sweet-suite.md)
