# Scooter-Centric Style Books The H&M Accessories 2012 Catalog Stars Jessica Stam and Arlenis Sosa By Meghan Young | Published 2012-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-accessories-2012 References: [fashiongonerogue](http://fashiongonerogue.com/jessica-stam-arlenis-sosa-sport-hms-latest-accessories/) & [hm](http://www.hm.com) The H&M Accessories 2012 style book is chock full of the latest and greatest accents this retailer has to offer for the fall season. From chic ballet flats to ankle motorcycle boots and [glittering clutches](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) to [studded purses](https://www.trendhunter.com/trends/galleria-handbag), the lookbook will appeal to many different women. Whether they stick to their signature style or go off the beaten path for something a little out of their comfort zone, the H&M Accessories 2012 catalog will inspire styles everywhere. Starring models Jessica Stam and Arlenis Sosa, the H&M Accessories 2012 was shot by photographer Peter Gehrke with art direction by Mikael Kangas. A relatively simple photoshoot, it does center around a scooter, which adds even more of a city feel to the already urban accessory selection. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Urban Fashion:** Opportunity for brands to capitalize on the growing trend of urban fashion, providing stylish accessories for the city-dwelling demographic. - **Personalized Style:** Disruptive innovation opportunity lies in offering customized accessories that cater to individual fashion preferences and allow consumers to express their unique style. - **Alternative Transportation:** With the photoshoot featuring a scooter, there is an opportunity for innovation in the electric scooter industry by integrating fashion-forward designs and accessories to appeal to a wider consumer base. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can leverage this trend to enhance their accessory offerings and capture the attention of style-conscious consumers. - **Personalized Product Solutions:** Companies specializing in personalized product solutions have an opportunity to partner with fashion brands to create customizable accessories and cater to the growing demand for unique, one-of-a-kind items. - **Electric Scooter Manufacturing:** Electric scooter manufacturers can explore partnerships with fashion brands to create stylish and fashionable scooters that attract consumers looking for trendy transportation options. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Fashion Recap Artful Books](https://www.trendhunter.com/trends/fashion-in-2023.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)