# Kilted Menswear Collections The H&M 2010 Menswear Collection Takes Fashionable Chances By Marissa Liu | Published 2009-12-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hm-2010-menswear-collection References: [materialiste](http://www.materialiste.com/style/hm-homme-2010-collection) & [hm](http://www.hm.com/ca/#/fashion/) According to [H&M](https://www.trendhunter.com/trends/anamika-khanna-x-hm) kilts are in! Included in the H&M 2010 menswear collection is a black, pleated men’s kilt along with drop-crotch haren trousers and a [Western-inspired tan jacket with fringe detailing](https://www.trendhunter.com/trends/vintage-styles). The mostly neutral colored H&M 2010 menswear collection has pops of color, mostly thanks to bright red accents. The collection also features many staple pieces that the mega retailer is known for. We wonder if kilts will really make it onto the masses. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 75% | Activity: 52% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Kilted Menswear:** The trend of kilts in menswear opens opportunities in the fashion industry to further explore and innovate in traditional and cultural clothing. - **Gender-bending Fashion:** The inclusion of non-traditional gendered clothing in mainstream fashion collections provides an opportunity for the fashion industry to explore and push the boundaries of gender expression. - **Western-inspired Fashion:** The Western-inspired pieces in the H&M 2010 menswear collection highlight a trend towards incorporating traditional elements from regional fashion into mainstream collections. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the trend of incorporating traditional and cultural clothing into mainstream collections to create innovative and diverse gender-neutral clothing options. - **Retail:** Retail fashion businesses can increase their sales and widen their customer base by incorporating a variety of traditional and cultural clothing options into their inventory. - **Culture and Tourism:** The trend of incorporating traditional and cultural fashion into mainstream collections highlights the importance of cultural heritage and could lead to increased interest and curiosity in different cultures. ## Related on Trend Hunter - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Functional Rugged Menswear](https://www.trendhunter.com/trends/menswear-brand-kestin.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md)